Introduction
Marketers and developers promote their apps in the major mobile app stores, like Google Play Store and Apple App Store. Ads in app stores are an extremely effective paid acquisition strategy. When you put your desired keyword to get your favourite app, these apps with the ad tag pop up in front of you, and these ads come on the top of your search result. Many marketers and app developers use this strategy to increase their reach. So, users interested in that kind of app visit the app and download it.
Advantage Of Ads in App Stores
Advertising apps in the app store gives a significant benefit over the competitors. When the ad of the particular app is running on top, the chances of being clicked by users increases many times; this allows the app to come on the front line.
- Get More Traffic by coming to the front of the line.
As Google ranks, the websites the same as Google Play Store and Apple App Store do with the apps. App stores also optimize and rank the apps with the keywords used. The app is ranked higher for the relevant keywords; in this way, more people can find your app. This whole process is known as App Store Optimization.
Now, advertising your app acts as the supercharge to your strategy. Traffic more than organic traffic will visit the app, and your app will jump to the top of the line. And this is the primary purpose and advantage of running an ad in app stores.
- To increase download
As advertising, your ad inside the app stores makes it more accessible to the targeted audience. To get the answer to our desired questions, we go to the Google search bar, but when it comes to downloading, we go to app stores. So, the download rate will ultimately increase if your app is on the front line.
- Help to find new customers.
If you are getting more downloaded, the more customers you will get. If your app is about e-commerce, real-life product or highly in-demand service, and it is also advertised in the app store, the probability of getting more customers.
- Help to boost brand awareness.
Most people don’t buy the product at first sight. They visit several other shops to find more perfect products. Or they believe the thing that they have already seen many times. Because seeing a thing many times makes it trustworthy. The same happens to your app. If people are seeing your app again and again in their suggestions, recommendations or as an ad, this will helpyour app well, and people will download it more.
- Expeditions exposure
Developers spend months branding their apps to increase their reach and convince people to visit their websites and download their apps. But ads in-app stores do this instantly. People see their desired app in the form of an ad and click on it.
- Earn more users at a low cost
Publishing your ad at the app store is a cost-effective way to earn more customers and increase your reach. No minimum budget is required; a person can post his ad for a month for 50 dollars. Ads you post in Apple App Store minimally cost per acquisition about 1.76 dollars. But ads of different categories cost differently. Like; Shopping app ads cost about $7.31; travel app ads cost about $2.26; sports ads cost about $2.00, music $0.36 and books about $0.35.
Major Platforms for App Store Advertising
There are many platforms available nowadays, but there are two major app stores to advertise your app ads.
- Apple Search Ads help you if you want to run your ad on the Apple App Store.
- Google App Campaign if you want to publish your ad in Google Play Store.
- Apple Search Ads
This Ads advertising platform was first introduced in 2016. This helps the marketers and developers to get ahead of their competitors to earn more users and customers. Apple Search Ads is a best app advertising platform for non-gaming apps; it is ranked at no.3 in the ranking retention. It is on rank two, right behind Facebook if we look closely at just iOS users.
There are two different ways in which Apple Search Ads are available:
- Apple Search Ads Basics
- Apple Search Ads Advanced
- Google App Campaign
Among many options, it is another excellent option to choose to run your ad on Google App Store. There are many channels that Google owns where you can place your ads. But the significant benefit this platform offers its customers is that they have to put their ads only in place. Then Google optimizes and distributes them across YouTube, Google Search, Google Play, discover on Google Search, AdMob and Google Display Network.
