The Future of SEO According To Google

Users love that Google keeps on making changes to its search algorithm to give them more pertinent and accurate results. However, the dynamic nature of the search keeps businesses on tenterhooks since their rankings can change drastically overnight. While everyone would have loved to have a magic ball to peer into the future and see what it holds for SEO, in its absence, the next best thing is to learn what Google is predicting about it. Some insights on SEO trends by the company that can make or break your SEO:

The Future Role of HTML in SEO

As content management systems become more capable of handling the website’s technical aspects, it is very likely SEO services Washington Dc professionals will not need to learn HTML. You may need to use a rich editor to type in your stuff, arrange to format the text, add in the links, and you should be ready to go with a functional website. There may be no need for you to use HTML. However, according to some in Google, SEO encompasses much more than just content because some important SEO elements need you to be adept in HTML, and it is not a competence that is likely to disappear anytime soon.

A significant aspect of SEO is about Meta tags, link tags, title elements, and stuff like that, which play a vital role in the HTML head section. You will want to know enough HTML, so that you can control how your snippets appear onscreen, how your titles look like in the SERPs, or which rel canonical tag to use, etc. Even with the experts disagreeing on what the future holds for HTML in SEO, it is apparent that it is not going away in a hurry.

The Future Role of JavaScript in SEO

JavaScript will likely assume more importance in the years to come as far as SEO is concerned, but it will be more on the progressive web app development rather than conventional websites. Users, in all likelihood, will expect to be able to use whichever app they have on any platform or device, a need, which will entail a more complex understanding of JavaScript, even for SEO. More importantly, it will also mean that these apps will now have to focus on SEO, in general, to boost their discoverability on the web, something they never had to bother about when they were only apps.

The Future Role of URLs in SEO

In recent times there has been some chatter regarding URLs giving way to IP addresses or entities. However, Google thinks that nothing is going to change in a hurry. It bases its opinion on the fact that it does not see URLs yielding to anything else because it still is the standard method of communicating internet addresses, and it would seem that the Internet would not be the same without URLs. It is as inconceivable URLs will go away as domain names or IP addresses going away. It is because they are integral to the way the Internet is built.

The Future Role of Meta Tags in SEO

A commonly asked question is whether there is a chance of more Meta tags being introduced in the times to come, however, the possibility seems remote as, according to experts, there is nothing to be gained by introducing a new Meta tag. A Google developer says that whenever there is an internal discussion on a new Meta tag, he loses no opportunity to push back aggressively because he can never justify it due to the lack of a single good reason.

The Future Role of Structured Data in SEO

If you have ever wondered with Google becoming smarter every passing day, it will ever understand the contents of a webpage without structured data. The view is that while Google is almost ready with the technology, it is still helpful to have structured data. Even though Google can understand that the content refers to a product and what its name and price are, it is still useful to have machine-readable information. Structured data is more explicit in telling Google to look for information that more accurately reflects the search intent. You can even think of it as some kind of Meta tag.

The Future Role of Content in SEO

As machines become increasingly intelligent, many people are tending to think that in not too distant a future, algorithms will take over the task of generating text, and human content writers will become redundant. With technology already ready to generate content that people cannot distinguish from human-generated content, there is indeed a great future for machine-generated content. However, Google seems to be averse to ranking content generated by machines unless humans have reviewed it.

Even though Google sees the advantages and disadvantages of machine-generated content quite easily, it remains strict about what it allows its bots to index. However, there’s no denying that machine-generated content is already high-quality and intelligent. As of now, Google is clear that machine-generated content not reviewed by humans cannot feature in its search results. According to The Drum, the ability of AI to generate accurate and engaging content is open to debate.

The Future Role of Voice Search in SEO

Even though voice search is being touted by many as the next big thing in search, people at Google dismiss it as having a great impact on SEO. According to them, it is unlikely that people will start using voice exclusively for searching on the web and throw away their keyboards any time soon. Even though voice search changes how we input queries and structure the questions, it does not fundamentally change the way people use natural language to look for information on the web. While you do need to know that voice search will change the way you look for information online in many ways, there’s no reason to worry about it too much.


Even as technology continues to impact SEO in many ways, it is clear, at least according to Google, it will be a gradual progression and nothing is going to change dramatically overnight as far as SEO is concerned. So to choose the right SEO services is very important and the best SEO company in India

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