JioAirFiber takes flight. While rural demand for Reliance Jio’s 5G FWA service is booming, managed services and private 5G ventures are promising future growth. Find out the intricate details of Jio’s network dominance and its plans to connect not only cities but also the whole country.
The News
Reliance Jio’s 5G fixed wireless access (FWA) solution, Air Fiber is taking wing and flying beyond crowded cities to reach fertile grounds of tier-3, tier4 and rural markets. This change in demand indicates a bright future for JioAirFiber, and Reliance Jio is set to seize this opportunity not only through broadband but also by offering managed services.
Rural Markets Embrace JioAirFiber:
It is now a thing of the past that fast internet was only available to those who lived in cities. JioAirFiber is closing the digital divide, enabling 5G connectivity even in areas where wired broadband may not be practical. This news was unveiled by Kiran Thomas, the President of Reliance Jio Infocomm during its Q3FY24 post-earnings call. “We are unleashing demand from tier 3 or tier 4 four towns and rural markets, which is a completely new service here,” he said.
Content is King:
To promote adoption in unknown territory, JioAirFiber is bundled with a “rich bouquet” of content that includes 14 over-the-top (OTT) apps, Netflix Amazon Prime and JioCinema Premium. This tactical step helps develop a powerful value proposition for rural consumers, increasing per capita utilization. Thomas disclosed that JioAirFiber has a “nearly 30 times per capita usage advantage” over the wired broadband service of Jio, which testifies to this content-focused strategy.
Beyond Broadband: Managed Services Take Center Stage:
Jio has ambitions that go beyond providing internet access. The telecom giant is targeting a new horizon – managed services. This venture seeks to serve enterprises, and small and medium businesses with a full suite of digital services: from advisory and implementation through ongoing management. This strategic step provides a new source of income for Jio and makes it the only shop that can provide all digital needs to businesses.
5G Supremacy:
Jio’s 5G rollout has been a great success. Thomas says the company has already achieved its pan-India deployment ahead of schedule, with a network that is “nearly three times” more available and “nearly two times” faster than their nearest competitor. The 5G dominance results in a healthy subscriber base, as there are already about 90 million customers who have been migrated to the next-generation network and a growth rate of subscribers by almost 7.5%, while its rivals got only -3% during this period.
Private 5G on the Horizon:
Building on its 5G footprint, Jio is eyeing the lucrative market of private networks for enterprises. This tailor-made approach enables companies to build their own 5G networks inside the premises, meeting specific requirements and enabling innovative applications.
Looking Ahead:
With JioAirFiber’s rural success story and the company moving into managed services together with its 5G leadership, there is a bright future ahead. As Thomas rightly states, “the network story is unfolding well both in the mobility of home and enterprise segment”. With a customer-centric approach with innovative offerings have an excellent Network Reliance Jio will change digital India connecting not only cities but also heartlands across it.
