A poorly designed website can do more damage to your website than you think. It is an undeniable fact that search engines have become more efficient in identifying flaws in your website and content. Many ecommerce businesses fail to make a lasting impression on their audience because they don’t have a responsive website. Your SEO company in Reading can help you develop a user-friendly and effective website, but you also need to have know-how about it.
What is a Responsive Website?
A responsive website refers to a design that allows a better customer experience. If you create a website that fails to provide value to the customers and wastes their time, it will reflect badly on your brand. Customers won’t be visiting your website again, and you will also witness a rise in your bounce rate.
Google gives utmost priority to user experience, and it is essential to make your web design responsive. If the search engine identifies that your audience is not finding your content helpful, it won’t rank your website on the first page. You need to hire professional and experienced web developers to help you create a web design that is quick and valuable for the customers.
Responsiveness of your website doesn’t only depend on its speed. You also need to check the layout to ensure that customers find your design appealing. An appealing layout and speed of your website result in a major difference in your bounce rate. Customers would like to spend time on a website that’s fast and pleasing. Your digital marketing agency in the UK can create a responsive website for your ecommerce business.
READ HERE: RESPONSIVE WEB DESIGN
How to Create a Responsive Website?
Following are some things that you need to do to create a responsive website for your business. Read it carefully and implement these ideas in your marketing plan for better results.
Take Touchscreens into Consideration
Touchscreens are an essential part of everyone’s daily lives, whether it be mobile phones, iPads, or tablets. Laptops are also catching up as there are laptops that have touchscreens and enable users to have better experiences. You need to design your website in a way that helps audiences operate it on any device. For example, if your customers are using your website on a mobile phone, they should be able to click on small icons, and if they are using it on their laptops, the icons should be bigger in size.
Define Typography
The font size on your website also determines your website’s responsiveness. Web developers usually define font size with pixels because a responsive website needs to have a responsive font. Your customers appreciate it if your website has a font that makes it difficult for them to read and affects their readability. Hence, it is important to use a responsive font on your website.
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Use AI
Chatbots are a smart way to make your website responsive as well. Customers often have many questions and no one to answer. This AI tool enables them to communicate with the bot and get answers if they have general questions regarding your business, product, and services. Using AI is the ultimate way to success in today’s world of marketing, and you need to ensure that you leverage this trend to its best potential.
Use Pre-Designed Layout
If you are short on time and need to launch your website soon, using pre-designed layouts is the best way to ensure that your website is responsive. Many softwares and applications allow you to have pre-designed layouts that have a good responsiveness. After picking up a theme, all you have to do is choose colours, text, and do branding of your business.
Test Responsiveness
Web developers can work with coding all they want, but you cannot check the responsiveness of your website without testing it. You need to verify its functionality by checking it under real user conditions. Once you visit your website as a user, you will be able to pinpoint things that are affecting the responsiveness.
Your SEO company in Reading will help you make your user experience better as you can change things and move towards improvement. Your website’s responsiveness can be increased once you set foot in your customers’ shoes.
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