Healthcare websites must be patient-centered and responsive, and the content should reflect human factors such as the emotional state. Often, the family context plays a big role in a patient’s care, and websites should allow caregivers to connect with health providers. It is also important to consider ADA compliance and mobile responsive design.
Creating a Patient-centric Website
Creating a patient-centric healthcare website involves keeping patients in the center of the process. Websites must allow patients to control every aspect of their visit, from checking test results to scheduling appointments. They should also be able to easily reach out to a physician or nurse and get their questions answered quickly and easily.
ADA Compliance
For healthcare websites, ADA compliance is extremely important to ensure that all users can access the website content. The ADA is a federal law that protects the freedoms of the blind, deaf and disabled. This means that healthcare websites must follow a strict set of guidelines in order to be ADA-compliant. This means that they must have an accessible layout and utilize alt text to describe objects in images and videos. Additionally, website content must be presented in a sequence and order that is easy to understand.
Information Architecture
Information architecture is a critical part of designing a healthcare website. It helps visitors navigate through your website in an easy and intuitive way. To make this easier, you should create a taxonomy or navigational structure, which organizes your site in logical categories and makes sense to users when they browse through the website. This allows users to easily find the information they need without having to spend a long time looking for it.
Imagery
Images are a key part of healthcare website design. They help communicate the services and benefits of a healthcare organization to visitors and reassure them that they can rely on the facility. Visitors may have reservations about visiting a medical facility, so it’s important to have images of happy staff members and patients to calm their fears. But, remember, too much imagery can slow down the site, so use it sparingly.
Micro-interactions
Micro-interactions are small, simple, and immediate interactions between a website user and a web application. These interactions include things like visual feedback, auditory feedback, and haptic feedback. Visual feedback is often found on buttons, while auditory feedback is often seen as notifications. In addition, micro-interactions can be as simple as a spinning progress wheel or a notification when a user clicks a button.
