It’s easy to think that email newsletters are no longer effective for marketing. The rise of social media and its ever-increasing popularity is enough to give the impression that emails are a thing of the past and social media is the new thing. However, the truth is that newsletters are still very effective – even more than social media is.
One of the primary reasons why email newsletter is more effective than social media is the passiveness of social media. Even though your audience is likely to be online on different platforms, what are the chances that they will see it? There are millions of people on the platform simultaneously, and you have to compete with millions of messages for the same audience. However, you don’t have the same issue with the email which is active. People check their emails and decide whether or not to open the messages, but the fact is, they will see it.
So, if you use a subject line that’s catchy and attractive, you will likely get them to open it.
Although many marketers perceive that their consumers are not looking for promotional emails in their inboxes, this isn’t entirely true. According to research published on BrillAssignment, most customers are open to getting promotional emails from brands.
One of the best ways to connect with your audience as a brand is to create newsletters that they will be willing to read. You can use newsletters to update your subscribers and customers about your brand. This helps you to build strong relationships with them and also drives engagement. If you do it right, you can use email newsletters to gain revenues and increase customer loyalty.
This is in line with almost 60% of B2B marketers in research that claims that email is the best marketing channel to generate more revenue.
Here is an example of a brand that used an email newsletter to get impressive marketing results:
Amazon
Those that are regarded as Prime customers on Amazon are worth over two twice the other buyers that are not prime members.
While the non-Prime customers spend just $500, the Prime members spend as much as $1200. However, this shouldn’t come as a surprise if we are to consider the whole industry’s dynamics.
According to a report by Adobe and assignment masters, repeat customers spend up to 5x more on a brand than a first-time shopper would. This shows how important it is to win new customers over and retain them and make them into repeat customers. So, rather than invest your money and time creating new email marketing campaigns to target prospects, your teal target and priority should be repeat customers.
This is a powerful tactic of Amazon. They push site recommendations personalized for each buyer (also considering their search history) for their email retargeting.
Brands that use automated emails in this manner are likely to get 20% more opportunities to make sales than the regular brands. You also need to note, especially from this Amazon example, that they didn’t get their numbers by using a complicated email strategy.
Some of their customers were checking up for some products on Amazon but didn’t purchase anyone before exiting the page. Now Amazon is doing a follow-up on them based on their related searches. You can add a slight discount or some form of incentive to make them consider buying the product.
As stated on the Essayontime platform, this is an excellent way to use an email newsletter to boost your marketing.
While there are many ways to go about writing a newsletter, your mindset should be to fulfill one goal: create content that is valuable to your email list subscribers.
Crafting Successful Newsletter for Marketing
In crafting an email newsletter that gives the best marketing results, here are a few tips that you should follow.
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Go for the best email services provider.
The ideal way for you to run your email marketing campaign is to choose a good email services provider. This email tool makes it possible for you to send emails to numerous subscribers at once. Examples of some of the commonest ones are Hubspot and Mailchimp, but there are many more of them.
While the number of service providers that exist is infinite, they are not all the same. Some are created far better than others. According to some essay geeks working for bestessaytips.com, the best of these providers offer their users very robust features that make their marketing convenient and effective, such as segmentation, high rate of deliverability, CRM benefits, tagging, etc. Thankfully, even the best of these tools can serve different types and sizes of businesses, even if they have apparent budget discrepancies. This means that you will be able to find a service provider that is best suited for you.
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Set your email marketing goals
The first thing that you have to do before you start to write the content of the newsletter is to set clear goals for yourself. This will help you determine how you will write the newsletter and its role in your brand’s overall marketing strategy.
You must set goals that are just beyond the recipient to open the mail. Your goals must, however, be achievable and very specific.
For clarity sake, you should start by trying to answer the following questions:
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Who are you targeting, and what do they need the most?
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Why are you sending the newsletter to them? Are you trying to drive more sales? Increase your website traffic? Or establish a good relationship with them?
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What are you offering them in the newsletter, and why should they regard it as a valuable piece of content?
If you’re able to give satisfactory responses to these questions, then you are sure of what you want to do. If you don’t have concrete answers to these questions, you should reevaluate that to ascertain your campaign’s goal.
You could have the goal of increasing your brand’s advocacy, and you will use email newsletters to motivate your subscribers to tell others about your products or service. You can add content such as contests, quizzes, and other forms of user-generated content to push them towards taking action. Other goals that you could set out to accomplish with your email newsletter are increasing brand awareness, increasing engagement with your audience, etc.
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Work on creating an effective subject line
Perhaps the most critical part of your email is the subject line. This is because it can either be very effective or useless. If you are able to create a compelling subject line, you’ll get most of your subscribers to open and read the email. Otherwise, it might just remain in their inbox forever.
The first thing that you should start your email with is your subject line. Make it very straightforward while you are writing; however, it should have more quality than the average daily emails.
Authors of Australian writings at bestessay.com explain that when people browse through their email, the only thing that they see is the subject lines. Because they probably have multiple emails, they won’t read them all. They will be selective about the emails they read, and the selection criteria are the subject lines. This is why you have to create subject lines that stand out. They won’t click on your email if your subject line isn’t good enough.
You must make sure that you invest your time and money into creating great subject lines. Make sure that it connects well with your audience, even within short sentences. You should also test it to be sure that it’s effective before you use it.
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Create the right content
This should be more straightforward to do since you already have specific goals you’re trying to accomplish. Now you are just creating corresponding content.
Although you can add links to blowout from other sources, you are more effective when creating unique content. This itself is a reason for subscribers to anticipate your newsletters. It is the only way that they can get that information.
If your brand has a blog or website with numerous content on it, you can take advantage of this. Use a preview and add a link to the video, blowout, webinar, etc. Whatever content type you add to your email from your resources, ensure to add links referring them to where it is on your site.
It is also essential that you use CTA (Calls to action) in your newsletter. Whether it’s a text link that you are using or a button, make sure it stands out. This will ensure that they see it. You might want to consider including the CTA that asks them to read, click and share along with the different content in the newsletter.
Conclusion
Email marketing and newsletter are still essential and effective marketing strategies. If you don’t already use it, then you are running your brand short. The good thing is, you can always start now. Send your newsletter to your client, customers, products, etc.
If you take your time to study your audience and know what they want, you can use emails to reach them effectively. It might take a while for you to get it. However, it becomes sweet when you know what they want and need and know how to get it across to them right on time. You will retain their attention this way and will be able to gather more loyal customers and more money for the business.
