Social online casinos are constantly coming up with creative ways to attract new players and retain existing ones. One of the most effective methods to boost player engagement is through special promotions. Strap in and get ready to learn how social casinos are leveraging these unique offers!
What Are Special Promotions?
Special promotions are not your typical welcome or reload offer. These are a type of social casino bonus that only runs for a specific time. They can come in all shapes and sizes — from random giveaways and tournaments to free play on new releases.
Special Promotions Can Inspire Old Players to Resurrect Their Accounts
A common issue social online casinos face is players who sign up, play for a few days or weeks, and then disappear. Casinos can re-engage these players with such offers and get them to play again.
For a special promotion to work, social casinos need to understand why the player has quit in the first place. For example, maybe they got bored with the lack of Megaways slots. By debuting a bunch of new games from this series and giving away free Sweeps Coins, the social casino may inspire the existing players to spin the reels again.
Special Promotions Can Increase a Player’s Average Session Length
Social casinos ideally want users to play as much as possible, which involves boosting a player’s average session length. The right offer can trigger a substantial increase in playing time.
Let’s say a social casino has a VIP program where players earn a certain amount of points for every coin they play with. The casino can run a special monthly promotion, where players receive double or triple points for a specific month. Instantly, players are incentivized to play as much as possible to rack up the extra points, which can be used to unlock different bonuses and rewards.
For example, Fortune Coins runs its special VIP program. When you play a Fortune Coin casino game enough, you can become a VIP player and get access to customized monthly bonuses and rakeback. The more you play, the bigger the bonuses get!
Special Promotions Are an Effective Way to Attract New Players
Social casinos can’t grow by only focusing on existing players. They also need to come up with strategies to win new customers. With virtually all social casinos offering similar no-deposit and first-purchase bonuses, special promotions can be used to stand out from competitors and draw in new players.
Let’s say the standard social casino no-deposit bonus is 100,000 Gold Coins and 5 Sweeps Coins. A social casino could dramatically increase its user base by offering a supercharged GC500,000 and SC20 no-deposit bonus for a specific period.
Casinos need to be careful not to give away too much free value, rendering the promotion unprofitable. However, aggressive special promotions are often required to attract new players, especially when the competition is so high.
Special promotions at social casinos are an effective way to re-engage existing users who are no longer playing, win over new customers, and increase overall interaction. The effectiveness of an offer comes down to the social casino’s ability to effectively identify pain points that have previously stopped the player from signing up or continuing to play.
