The success of any business depends on three factors:
- User and customer satisfaction with the product or service.
- Usefulness and desirability of what you offer.
- Ease of getting what you want or solving a problem.
That is, it is now important not only to offer the client cool things that bring him positive emotions, but also to serve him in such a way that he experiences a minimum of stress and a maximum of positivity: he should easily find the information he needs on the site, and then have a pleasant conversation with consultants, if necessary. Therefore, it is extremely important that the site is simple and intuitive, and that the information on it meets the user’s needs.
What is UX design and what is its role?
UX (or User Experience) is how a user interacts with your system: website, service, or product. How intuitive it is, how user-friendly it is, and how it simplifies their tasks.
User experience encompasses all aspects of the end user’s interaction with the company, its services, and its products. Therefore, user experience design is important in website and application development.
The task of a UX/UI design firm or UX designer is to make the user’s path to solving a problem or achieving a goal short and simple, and the process of interaction with the system – efficient. In other words, it is much more important to this specialist to make the site convenient than beautiful.
How bad UX design destroys your business
1. You’re losing customers
As the saying goes, you meet people by their clothes. It’s almost impossible to get a user to come to your site again if they encountered difficulties the first time and didn’t achieve their goals. This includes both mobile and desktop versions. The only way a customer can tolerate an awkward site is if you have what they need. And no one else can give that. That’s why we often have to forgive outdated designs on the websites of government agencies.
2. You incur losses
Fixing UX bugs after the development phase is expensive. UX design errors discovered after a website or system has been developed cost your business several times more than those that are fixed before the development phase. The waste includes not only the money already spent on development and the budget for revisions, but also the customers you lost due to poor design.
How good UX saves you money and helps you make more money
1. Good UX drives revenue
The more user-friendly your website is, the more likely a user will choose you over your competitor. If the UX is also flavored with a catchy UTP and a suitable assortment – it’s a done deal, i.e. the client is yours.
2. You’re cutting costs
Studies have shown that every $1 invested in UX work earns you between $2 and $100 in profit. First, because you don’t spend more: you don’t pay for revisions, code fixes, and new designs.
In addition, a well-designed interface helps users avoid errors or tells them how to fix them. This reduces the cost of supporting your site by 90%, significantly reducing the load on call centers and technical support services. In short, you can save money on managers.
3. A good UX design increases conversion rates and boosts sales
A positive user experience of an online store can increase sales by 30% and reduce bounce rates by 50%. In addition, a customer who is satisfied with you will spread the news that he found a cool company to all his friends and acquaintances, and if he is lucky, he will write a good review. Thus, one person will be able to bring you new customers for several years for free.
4. Quality UX design increases user loyalty
A well-designed user experience makes it easy for users to interact with a website, application, or system. The user easily finds what they need, and solves tasks quickly and easily. Thus, the user’s level of happiness and satisfaction increases.
If the user manages to solve his problems with the help of the site quickly and efficiently, he will be more willing to use the service again, rather than looking for a solution to a similar problem somewhere else, even if your prices go up or some conditions change.
Conclusion
You should always keep up with the times. Trust professionals and don’t skimp on the important things. Competent UX designers and analysts are able to offer a solution that suits your needs and attracts the right target audience.
