Social media is a great way for companies to promote their brand and interact with customers. It’s important to remember that social media is not just about promotions, but about building relationships with your audience.
If you are interested in learning more about social media marketing, check out this course on how to improve your business reputation with social media. It is important to know that there are several strategies you can use in order to promote your brand online and interact with customers. Here are four ideas:
1) Start a blog for your company
The first idea is to start a blog for your company. Having a blog will allow you to share information about things related to your product or service, but it also helps establish credibility by adding expert opinions into the mix. Many customers want more than just sales pitches, so providing them with helpful tips and insights can help establish trustworthiness between you and your target audience. This helped dramatically with Satya Nadella net worth, the CEO of Microsoft.
Another way to promote and improve your company on social media is by having contests. The more likes, posts, tweets, or re-tweets you receive, the better your chance of winning. This can be done through Instagram, Twitter, and Facebook. For example, if you have an Instagram account, create a contest where the winner would be chosen based on the most liked photo. You can use hashtags to reach more people. People will love the feeling of being recognized for their photos. They are likely to post it with a hashtag related to your brand name with the hope that someone sees it and likes it enough for them to win something free from you.
2) Interact with other pages in your industry via shout-outs
Another strategy is creating “shout-outs.” Shout-outs are when you provide a link to another page that is in the same industry as yours, which helps increase their audience size. This is not only great for your business because it increases your network, but it’s also good for them. You can provide them with shout outs too!
This way you can gain customer loyalty on social media is by giving out special offers or coupons on specific days of the week. For example, if you own a coffee shop, post an offer on Tuesdays so your customers know to expect something special for that day.
This is great for social media because it’s another way you can engage with your customers. They will be excited about what they are receiving and they will most likely share the experience with their friends through pictures or posts to generate hype around your brand. If one customer sees another person’s photo post about the discount, they too may visit your establishment due to this free advertisement and word-of-mouth marketing.
3) Join an online community focused on your industry or target group
Another idea is to join an online community related to your brand or target audience. These communities can be found through social media sites like Facebook, Twitter, LinkedIn, and Google+. Joining these communities allows you to connect with others who have common interests and will allow you to share, learn and grow together. Find one that has at least 100 members so that you’re interacting with a group that is large enough to really connect.
For instance, companies can build up relations by having users tag their friends in a comment or tweet. It could even be as simple as tagging them in the company’s name or a post made by the company. This is a great way to make a customer feel included and appreciated. This gives you more posts on your feed because people will tag their friends in other businesses that may be beneficial for them as well if they are looking for recommendations from those users.
4) Participate in social media contests
Lastly, another idea is participating in social media contests. Social media contests are a great way to promote your brand and interact with customers because you can ask the community questions about the industry, have them retweet something from your company, or even encourage photo submissions of their product or service experiences.
The last way you can promote your business through social media is by using hashtags related to current events that revolve around your industry. If you’re a fashion company, use hashtags such as #ootd (outfit of the day) so people sharing photos of their outfit know they can share it with others who will appreciate it and perhaps visit your page for inspiration. You can also access trends and memes and create a company-related meme to post on a separate account dedicated just for that.
Companies can have contests, post coupons or special offers, create user tags, and use industry-related hashtags to attract new customers as well as show appreciation for those who already purchase from them.
