According to Pew Research, seven in ten adults use social media. If you’ve got a brand or a product that you’re looking to put out there, working on your social media presence just makes sense.
You can build an audience. You can connect with your customers. And posting won’t cost you a single cent.
So what can you do to maximize your results? Is there more that you can do to get more out of social media? Keep reading to find out our top tips on building a social media presence.
- Create Relevant Content
Have you ever been in a conversation with someone who just wasn’t interested in having a normal back-and-forth?
Most marketers wouldn’t dream of interrupting guests or monopolizing conversation at a dinner party. But you wouldn’t guess it from the way they run their social media accounts.
Many people are prone to forgetting about the “social” part of “social media advertising”. Don’t use your accounts to just blast out announcements and talk about what your business is doing. Find out what’s bugging your followers, and then find subtle ways to say, “We know how to fix this.”
- Have a Consistent Aesthetic
When you hear the words “Halloween” or “Christmas”, chances are there’s specific stock imagery that comes to mind. And in the same way that you can’t walk into a grocery store during the holidays without recognizing the season, your goal as a brand is to cultivate a look that has people saying, “Oh yeah. I know those guys!”.
People’s feeds are constantly full of ads, cat videos, and baby pictures. If every post on your account looks like it was made by a different company, it’ll take a lot longer for your branding to stick. And in a world where people might need your services and products tomorrow, you want your followers to know who you are.
- Plan Your Growth Strategy
Some people make social media marketing look as easy as a walk in the park. They swoop in out of nowhere and rack up a ton of subscribers and followers with a quickness that even professional marketing teams would be struggling to replicate.
That person might get real Instagram likes and tons of views on YouTube. But behind the scenes, there’s almost always a lot more work going on than it might seem.
Many social media growth hackers spend hours mastering keywords and hashtags. There are also plenty of others who choose to invest in influencer marketing or ran paid ads.
In a perfect world, your accounts should be continuously growing and attracting new followers. But at the same time, the whole “If you build it, they will come.” approach isn’t always enough in 2021. That’s why it pays to have a strategy ready to go for every platform you intend to promote your business on.
Build Your Social Media Presence With These Tips
Learning how to improve your social media presence is like getting fit. At first, you’ll feel like you’re fighting an uphill battle. But with enough time, familiarity, and patience, you’ll be surprised at the momentum you’ll be able to build.
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