Small business owners need to work harder to take off the ground. If you are a small business owner reading this, you might struggle with lead generation and getting steady traffic to your business website.
To make things easier for you, we have prepared a list of practical tips to help you leverage digital marketing. You can benefit immensely from the professional help of a renowned marketing operations agency that executes the right strategies to drive ROI.
Nonetheless, to take your business off the ground, you will want to follow the tips given below.
Establish a Digital Marketing Strategy
Before you do anything else, you will need a dedicated marketing plan to better understand your niche, marketplace, and market share. Without a digital marketing strategy, you might never understand the dynamic of your industry, including your USPs, customer behavior, and potential competitors.
You will want to assess your market thoroughly to know the improvement areas. Initially, you will want to start with identifying the demographic of your target audience using Google Analytics and other tools.
Subsequently, proceed to identify your market goals and assess your current market performance. More importantly, you will want to analyze your competitors. Once you have assessed the basics, you will find it so much easier to create a roadmap for your marketing strategy.
Get Your Business Listed on Google
As a small business, you will want to focus on reaching the top of SERPs for local searches. With that said, you will want to improve your online visibility so that your business pop-ups in the searches when people look for products and services related to your industry.
You will want to focus on optimizing your Google My Business Listing. You can improve your online visibility by establishing your GMB account by adding accurate information on Google Maps, such as operating hours and your address.
More importantly, make sure to incorporate relatable keywords in your Google My Business profile. Add high-quality photos to represent your business and respond to all customer reviews and feedback – the good and the bad.
Keep our business profile up to date by regularly publishing local posts.
Partner Up with Influencers
You can use influencers to your benefit. The thing about influencers is that people are more likely to believe the recommendations of their favorite influencers instead of online ads. With that said, you will want to leverage influencers to market your services or products.
This way, you will boost customer engagement in a shorter period of time. If you have just opened a restaurant, you could contact a food blogger with a wide target audience and invite them to your restaurant to talk about your food.
The blogger’s review will be watched by millions of people – their followers, and your business will be promoted within a shorter period of time. However, this strategy’s success depends on the type of influencer you choose to collaborate with – micro/ macro influencers.
For a successful marketing campaign, you will want to set transparent expectations and do your research.
Make Your Website Mobile-Friendly
You will want to understand customer behavior. Today most people use their smartphones to research products and services before deciding. With that said, you will want to focus on building a business website that allows users to easily navigate on their smartphones.
Moreover, by creating a mobile-friendly, you will be boosting user experience, which will help you boost online visibility and website traffic. You will want to ensure that your website is mobile-responsive, which will eventually improve your search engine ranking as well.
A better user experience means that more potential customers will buy from your business. So, setting up a business website that is mobile-friendly is absolutely mandatory.
Focus on Local SEO
If you assess the Google search engine page, you see that, typically, the page is sorted into three sections:
- The sponsored section, which is located at the top, is obviously paid.
- The local section.
- The organic section.
You will want to optimize your business website for local SEO. By doing so, you will get more traffic to your website. This is the first tactic that local business owners should do to optimize their business websites.
As mentioned, you will want to start optimizing your Google My Business account and responding to customer feedback. Regarding local SEO, you will want to integrate link-building by targeting the websites in your region with high domain authority.
This way, you will be giving Google the signal that your site is credible. Google works in a way to show the most relevant and high-quality results to the users, which is why you can use local link-building to your advantage and boost the visibility of your business’s website in SERPs.
The primary goal of link-building is to make your business show up in organic local search results, which will make your local target audience more likely to buy from you.
