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A product’s packaging holds a significant role in determining the product’s sales. The shelves in the local stores and the online market are flooded with an extensive range of cannabis products. Hence, there is no shortage of choices for today’s pre-roll consumer.
Additionally, many of these brands offer high-quality pre-rolls with minor differences in a few characteristics, such as size range and potency variations. However, one of the significant differences between all these pre-roll brands is the presentation of the product.
So, in addition to creating a highly potent and excellent product, you need to work on the quality of the packaging. Here we have enlisted the dos and don’ts for making the most attractive and beneficial custom pre-roll packaging. So, without further ado, let’s check them out.
Do’s- Things to Consider for Creating the Best Custom Pre-Roll Packaging
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Do Use the Finest Quality Packaging Material
The first and foremost thing to consider for creating premium packaging is the type of packaging material. Using the finest quality packaging material ensures the safety and protection of the product during the shipment process. Thus, pre-rolls packaged in sturdy packaging reach the customer’s doorstep without bearing any accidental damage.
Furthermore, premium quality material retains the natural moisture and scent of the cannabis intact. The cannabis flower loses its moisture and the earthy, raw smell when it comes in contact with the air. So, it is crucial to use high-quality packaging material to present the best quality pre-roll to your customer.
Moreover, the custom pre-roll boxes’ unique prints and patterns keep the box’s contents discrete. It is impossible to judge what’s inside the custom pre-roll packaging at first sight. Thus, the consumer can enjoy the freedom of smoking their favorite cannabis product anywhere and everywhere with ease and convenience.
Do A Comprehensive Market Research
It is crucial to perform market research before making a business plan for product packaging. Thoroughly research what strategies are successful and what are not. Also, check the consumer responses towards different marketing strategies.
Moreover, it can be highly beneficial to get in contact with retailers as well. You can make an effective marketing strategy regarding custom pre-roll packaging after studying the compiled results of this research.
Do Create Attractive and Alluring Packaging
A successful custom pre-roll packaging can lure customers enough to make a purchase. Therefore, it is essential to create eye-catching and attention-grabbing pre-roll packaging. Moreover, the packaging’s design and print must be memorable so the consumer will keep your brand in mind for future purchases. Thus, a perfectly created custom pre-roll packaging can help you retain customers.
Do Consider Consumer’s Interests
Keep in mind your target audience’s age group, relevant interests, and preferences while creating the custom pre-roll packaging. The custom pre-roll boxes that offer maximum ease and convenience to the consumers have a high probability of attracting the target audience. Typically, cannabis products are targeted toward people above the age of 18. So, it is crucial to make your product child-resistant.
Additionally, thoroughly research the consumer’s demands for the pre-roll packaging. Also, there are specific rules and regulations for pre-roll packaging. Remember to go through these rules specified by local authorities before creating the pre-roll packaging.
Do Print Product Information and Company’s Contact Details
Consider the custom pre-roll packaging as the communication platform between the brand and the customer. People check the product’s highlighting features from the label, including potency, expected effects, and duration of these soothing effects. Additionally, print your company’s contact information, such as email address, contact number, and social media links. This information will help the customers to get in contact with your brand.
Don’ts- Mistakes to Avoid While Creating the Custom Packaging
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Don’t Copy Competing Brands’s Marketing Strategy
Firstly, it is illegal to duplicate any other brand’s color theme, design, or any different signature marketing strategy. Secondly, mimicking other brands’ packaging features will overshadow your brand’s individuality, and it will be impossible to make your mark in the market.
Therefore, it is crucial not to follow any other brand and reflect your brand’s significance through distinguishing creativity.
Don’t Use Over the Top and Shiny Color Themes
People do not appreciate the flashy, vibrant, or over-the-top packaging. Previously used shiny, colorful, and lustrous packaging was a hit. Today people love to see colors and patterns that are soothing and pleasing to look at. So, it is advisable not to use flashy or bright colors while customizing the pre-roll packaging.
Don’t Forget to Print Social Media Links
Social media marketing has gained immense popularity over a decade. Both high-end brands and small businesses heavily rely on social media marketing to attract their target audience.
Therefore, it would be a grave mistake to forget to print the brand’s official social media links and IDs on the back of the packaging. These social media platforms serve as exceptional channels to advertise your current and upcoming products and to attract the modern pre-roll consumer.
Don’t Lose the Connection Between the Product and the Packaging
It is crucial to consider what your product is about while designing the pattern, prints, brand logo, and choosing the packaging theme. Try to form a connection between the product and the packaging. For instance, many brands choose to print the cannabis leaf on the cannabis product’s boxes.
Also, many successful brands have soothing packaging designs that reflect the potential benefits of using pre-rolls. Modern pre-roll users love these marketing strategies. So, try not to diminish the connection between the product and the packaging.
Final Words
There you go! Perfectly done custom pre-roll packaging is the most certain marketing strategy to grab customers’ attention. However, even the tiniest of flaws can ruin all your effort. So, it is crucial to keep these dos and don’ts in mind while creating custom pre-roll packaging to produce the best results, ensuring significant profit margins.
