In the digital age, more and more people are turning to the internet and to search engines in particular to find solutions to their problems, research businesses and find answers to their most pressing questions. In this environment, companies have no choice but to invest in quality content marketing services provided by a professional content marketing agency in India.
High-quality content is extremely important as it allows search engines to discover and rank your business website thus enabling people to find out about your organisation and its offerings. However, in order to have highly effective content marketing strategies in place, one must first understand how great content can propel business growth. This write-up sheds light on five ways in which marketing good content can boost business growth, so please read on.
5 ways in which content marketing drives business growth
Increases your business’s search visibility
Studies have found that over 90% of all online experiences start with a search engine like Google, Bing or Yahoo. Whether one is on the lookout for certain products and/or services, or one is searching for answers to certain questions or information on some topic, or maybe one is interested in learning more about a brand and wants to look up its reviews, then more often than not their search will begin with a search engine.
The content on your website enables search engine spiders (also known as search engine crawlers) to find your site and rank it on search results pages. If your site had no content on it then search engines would never discover your website. This would result in your business not getting ranked on search engine results pages (SERPs) which would further lead to your brand being invisible to potential customers.
High-quality content that has been specifically designed and written to optimise your website for search engines increases your company’s visibility on SERPs and drives more traffic your way.
Therefore, businesses would find it invaluable to invest in first-rate content marketing services provided by a competent content marketing agency in India.
Drives more organic traffic towards your website
When people reach your website through unpaid sources such as search engine results pages or by directly typing in your website address, then such traffic is referred to as organic traffic. Organic traffic forms the major chunk of all traffic in all industries and content marketing is the main driving force behind it.
As organic traffic is unpaid for, businesses save a lot of money. Additionally, getting more organic traffic to your website is an obvious indication that consumers find your brand to be trustworthy and relevant. This is because, in the information age, internet users are highly tech-savvy and very sharp and hence, they tend to ignore the paid ads at the top of search engine results pages and instead head directly towards the unpaid search results.
Therefore, in order to fully harness the power of organic traffic, businesses should consider hiring experienced providers of content marketing services.
Enables businesses to take a funnel marketing approach
Content marketing allows companies to adopt a funnel marketing strategy. In a funnel marketing approach, different types of content and messaging are targeted at potential customers based on which phase of the funnel they are in.
Studies have found that prospective clients tend to complete up to 70% of their research on products, services and companies, on their own, before they even contact a business directly. Therefore, content marketing is of crucial importance to engage and inform potential clients about your business and its offerings in order to keep them moving through the funnel till they are ready to buy or till the point of direct contact is reached. Qualified providers of content marketing services will be able to guide a business in this by designing appropriate content for each phase of the funnel.
Helps to generate more leads
As elaborated above, higher visibility on search engines, increased organic traffic and adopting a funnel marketing plan, all help to generate more leads for a business. And content marketing makes all of the above possible. Additionally, there are certain ways of designing content to directly gather more leads.
The first method involves making use of lead magnets. Lead magnets are highly valuable content assets that can be downloaded for free in exchange for the downloader’s contact details. Examples of common lead magnets include webinar recordings, ebooks, PDF guides, whitepapers and checklists. Lead magnets help companies exhibit their domain knowledge and expertise in specific areas while helping website users finish tasks or find solutions to problems.
The second method of using content to directly generate a large number of leads involves the use of calls-to-action (CTAs). When website visitors engage with your content via, say, filling out a form to request for more information or by signing up for a newsletter or downloading some free informative ebooks, calls-to-action help guide those prospective clients through the marketing funnel by clearly chalking out the next steps to take. As implied previously, CTAs also furnish valuable data like clicks and subscriptions to help brands monitor website activity.
Again, an expert provider of content marketing services will be able to help you with all of the above and more!
Establishes brand authority
A business’s brand authority gets established when it is able to demonstrate its expertise in the business domain, niche or industry it is in. A business’s content is an extremely important factor that plays a huge role in determining brand authority in the eyes of clients, prospective customers, competitors, peers and search engines. Search engines like Google have also developed algorithms that aim to determine the brand authority of businesses which is then used to rank websites in SERPs.
Content marketing is a way for businesses to openly showcase their knowledge and prowess across different channels and over time. Businesses that are able to successfully establish and project their brand authority through content marketing get ranked higher on SERPs and are widely considered to be industry/domain experts. This in turn results in greater brand recognition leading to more people seeking out the business themselves.
Knowledgeable digital marketing agencies in India, offering the best content marketing packages which can help businesses establish and display their brand authority by curating and tailoring superior-quality content for them.
Final thoughts
In the age of the internet, content marketing services for businesses have become indispensable. This is because, more people than ever, now turn to search engines to look for products and services, conduct brand research and find solutions to problems. It doesn’t really matter whether people eventually make purchases offline or online because data shows that a major portion of product, service and brand research is done by consumers online prior to making a purchase.
Therefore, in order for consumers to find your brand, your website needs to appear on the results pages of search engines. This will only be possible if your website has good-quality content that will help search engines detect and rank your website. Hence, it has become essential for businesses to avail of premium content marketing services in order to get access to great content and efficacious content marketing strategies.
Thus, if you are a business owner who is desirous of acquiring quality content that is optimised for search engines, then you must consider hiring the services of a good content marketing agency in India. And when you do so, the five points in this write-up will help you have more fruitful discussions with your content marketing agency in order to devise the best content marketing strategies for your business based on your unique needs.
