Are you a brand with a unique product? Are you looking to venture out in search of new customers? Are you looking to increase your online reach?
One thing: Video Production can solve these and many other concerns! Videos regarding your product, services, and company are a great way to communicate with your customers and audience; it gets others talking about you, the product you are selling, and the services you offer.
Video production and video marketing campaigns hold many benefits, and below are some of the reasons why you should be looking into video production as a form of marketing.
Why Should You Consider Video Production For Your Business?
Amount of Time Spent Online
As the days go by, the world is becoming more and more dependent on technology and the internet. A really good example is the Covid-19 pandemic. With almost all jobs requiring employees to work from home, time spent online by consumers has increased by 30%. Out of this 30%, 90% of the time is spent watching videos.
With consumers spending more and more of their time online, you should focus your marketing strategy towards social media and online platforms. However, the regular Facebook and Instagram posts won’t do – you need to get creative to hold your audience’s attention.
Using videos and hiring video production companies are great ways to get some high-quality videos that will not only boost your brand’s visibility, but will also help you develop a strategy to use those videos in the best way!
Videos Are a Way to Get Creative
The same old posts on Facebook and Instagram seem drab – although they are a great way to help your audience engage with your online presence, they are not the best way to increase visibility and boost sales.
Video production is a chance to show your audience your creativity and the motivation you have to connect with them. You can’t get super creative with a billboard or an online post, but a video is where all the magic happens!
Videos Dominate the Online Market
When it comes to content that is actively engaged with, videos are the ones that usually make it to the top. Here are some statistics that prove that videos are some of the best ways to increase sales and revenue:
- Videos receive 1200% more shares on social media over texts or images
- Consumers are 57% more confident in their purchase after watching a video
- Videos and video marketing increase website traffic by 84%
- Videos have increased customer understanding of the product/service by 94%
- Website traffic increased by 76% for businesses after a video was posted
- Consumers remember 95% of the content if it is relayed through a video; 10% after reading written content
- 72% of consumers agree that they would rather have a video explain a product/service
The Benefits of Video Production for Your Business
Video production has helped several companies and brands reach new heights! Here are some of the benefits of video production that cannot be ignored and that might just encourage you to begin video production for your company!
Videos Increase Sales
As mentioned above, videos help increase website traffic, and consumers feel more confident when they can view a product/service through a video.
Videos of product demos and explanations of services offered are the ones that help to increase consumer confidence the most as they get an idea of what their money will be spent on. You not only get to connect with your current audience, but you can also increase your reach to beyond your current consumers. You can use video production to connect with more consumers who might be interested in the product/service you offer.
Companies have seen a 20% rise in conversion rates and a 49% increase in revenue when using videos in a marketing campaign – these statistics should be your only reason to look into video production!
Having Video Content Makes Sure You Are On Top Of Search Results
Websites that have video content have the most internet traffic; websites with more traffic are considered more popular by search engines. Hence, if consumers were to search for products or services similar to yours, your website would be the first to pop up on the search page.
When it comes to searching for information, consumers tend to stick to the first page. If your website is more popular, it is more likely to appear on the first page, increasing the traffic on your website even more!
Videos Bring Trust into the Consumer
Videos are a great way to show your consumers what they will be spending their money on – once the consumer sees the product or service offered, they will be able to trust your company even more and are more likely to make their purchase!
Videos Can Help Show a Brand’s Culture and Personality
With just texts and images, it can be hard to imagine what a brand ‘sounds,’ ‘looks,’ and ‘feels’ like. Videos can be used to relay what is most important to you as a company and what you value in terms of the products and services you offer.
Showing off your brand identity can be a great way to connect with your audience and consumers and create a relationship with them, which only helps to boost sales and increase revenue.
Tips To Get the Best Video Production for Your Business
Based on trends today, here are some tips to make the best video productions for your company:
- Keep them short – 30-second videos are best for mobile consumption
- Make sure your video fits your audience demographic, the type of product/service you sell, and the type of online platform you use
- Be creative and come up with different ideas for videos you could make
- Make sure to promote the videos you post
- Make your videos sharable so that consumers can forward them to their family and friends
- If you are confused, contact a video production agency to help to develop a great online marketing strategy
At Agency Media, we are geared towards helping you achieve the most you can through online content and digital media. We have been in the industry for years and have an amazing team that can help you get the most out of online marketing.
If you would like a consultation, you can contact us on our website, www.agency.media, give us a call at +1(604)-245-1045, or visit us at 19951 80A Avenue, Langley, British Columbia. You can even follow us on Facebook, Twitter, Instagram, and Linkedin with the tag @agencymedia.
After reading this article, you must be convinced of the importance of video production for your business; now, all you need to do is give us a call! Our amazing team can help you develop an awesome online marketing strategy that will lead you to success!
We have helped several businesses in the past, and we cannot wait to help you! All you need to do is send us a message; we are so excited to work with you, and we cannot wait to help your business rise through the ranks – no matter what your goals are, we will get there together!
Sources: www.stadamedia.co.uk and www.highfivemedia.com
