During the past decade, it wasn’t critical for a company to have a social media account. It used to serve as an image attribute, not as a real marketing tool or a channel of sales. Even online stores did not use social media for commercial purposes. What has changed since then, and how do these powerful marketing platforms serve businesses today?
How Does SMM Affect Business Growth and Sales?
It’s difficult to imagine brands that avoid a full-fledged promotion on social networks in 2022. Twitter, Facebook and LinkedIn are used by both international corporations and small firms of 2-3 people. Companies from various business fields try to gain either B2C or B2B markets. All of them have different goals and require specific marketing strategies. This is where digital marketing services providers come to the stage and help you drive maximum profits.
In capable hands, SMM successfully interacts with existing customers and attracts new ones, sharing the culture and mission of the company, which is a great way to build a loyal community. In addition, due to the giant variety of content types, social media demonstrates the brand from a more in-depth perspective than billboards and TV ads, making it closer to the audience.
57.6% of the world’s population has an account on one or more social networks, according to the Global Web Index in October 2021. Today, there are about 5.22 billion mobile users, which means that more than 2/3 of the world’s population has access to the mobile Internet. And this is the most solvent part of the world. Potential customers shop online, share their impressions of the service, and receive recommendations from friends.
This is why businesses should pay maximum attention to organic promotion and paid advertising on their social media accounts. Now let’s move to the tips on how social media can improve your marketing performance and valuable metrics.
Attract Traffic to the Main Platform
Since there are effective practices for developing a marketing funnel and driving leads from social media, marketers don’t ignore this channel and try to gain more traffic from it. This way of native advertising is about selling where the audience is. Members of your social media community are more likely to purchase goods from your website than those who visit it for the first time. Furthermore, every blog and affiliate marketing site that is associated with Google AdSense increases traffic mainly from social platforms, which is quite profitable.
Viral Effect
Interesting, funny, or useful content can go viral and your new post will get hundreds or even thousands of reposts and comments. And this is done completely for free. You don’t have to pay for advertising or other marketing tools. This leads to an increase in the number of visitors and subscribers, as well as the number of sales. Nevertheless, the creation of viral content requires more effort and time.
Low Entry Threshold (Starting Budget)
To create a social media account, you don’t need money at all. To launch the simplest advertising campaign, $5 is enough, which any entrepreneur can afford. But a company’s account practically doesn’t work without a sufficient number of subscribers. To attract them, you can invite people from offline stores and offices (free of charge) or attract new subscribers with the help of discounts and special offers.
Wrapping Up
Extensive research has shown that consumers’ personal ratings are based not only on their experience with a brand but also on other online ratings. Social media helps businesses create a loyal community that shares positive reviews about its services and products. This significantly influences the companies’ growth and sustainability.
To sum up, social media are an effective platform to promote a brand, show its philosophy, build trustworthy and engaged relationships with existing and potential customers.
