It is possible to create brand recognition, effectively convey product benefits, and address consumer queries and concerns by using videos in your marketing strategy. Six distinct sorts of videos for e-commerce conversion may be learned here.
If you own an e-commerce business, you already know how important images are in getting customers to make a purchase. Why are so many online retailers doubling down on developing material geared toward potential customers? It’s simple: people want to see and get to know the goods before they buy them.
Images and descriptions alone aren’t enough in today’s fiercely competitive internet sales environment. Customers are more likely to respond positively to well-produced videos, even if you have the greatest written explanations, catchy titles, and most eye-catching images.
E-commerce and video content like explainer videos go together like peaches and cream. For lead generation, promoting new items, or just as a solid advertising medium, videos are an excellent option.
Today in this blog, we will unbox the right videos you can use for your eCommerce store. So, without any further ado, let’s begin.
Why It’s Significant to Use Videos for Your eCommerce Business?
You can easily use video content to bring your items to life in front of your consumers. Video may provide you a distinct advantage over your competition since many firms rely on photographs and text to convey their message.
Your products’ qualities and benefits are simply conveyed in a well-produced marketing film. A video is a powerful tool when utilized correctly, whether it’s showing the items in action, comparing them to lesser alternatives, showing delighted clients talking about them, or creating a captivating story around them.
If you employ the correct videos, you may get a deeper understanding of your products and services.
In addition, the “rightness” of a certain video genre for your company is totally dependent on your objectives. Motion graphics Video and motion graphics and animation tell a story visually.
Types of Videos You Can Use to Boost Conversion
- Testimonial videos
- About us videos
- Explainer videos
- How-to videos
- FAQ videos
Let’s take a brief look at the usage of each of the video
Build your brand and showcase your values via company stories and testimonial videos
Some particular types of videos can help to build your brand identity in the eyes of your targeted audience. Through videos, you get a medium to showcase who you are and what you do.
This helps to build transparency that facilitates garnering the trust of your potential customers, which will increase the conversion rates.
Following are the two types of videos you can use:
- About us video
- Testimonial video
About us video
In an about us video, the primary aim is to introduce the whereabouts of the company to the targeted audience.
In such a video, you can shed light on the whole brand, the journey, the backstories, your employees, the origin of your company, like what inspired you to start a business of this niche.
This is the type of video that works better on your website’s profile page or homepage. You can also add it to your top landing page.
Testimonial videos
Another great video strategy that most brands often overlook is using your customer’s positive feedback. You can choose a happy customer who has used one of your products and is satisfied with your services in the spotlight via a testimonial video.
Apart from testimonial videos, you can ask them to share their personal stories that you think your audience can relate to.
You can shoot a single customer testimonial video which you can use in multiple ways. You can either upload them on your socials, your landing pages, even at the checkout pages. You can also create specific testimonial videos for specific categories.
To recapitulate, you can use both about us and testimonial videos to shed light on your brand and products in an engaging way while building the trust of your prospects.
Communicate your product features effectively via explainer and product videos
If you are purchasing products from eCommerce stores like eBay or Amazon, you’ll see every merchant adds a video with every product.
As you know, people are still skeptical about online shopping because they are afraid of scams. And we all know images can be photoshopped but adding videos gives a clear idea of what the product is and the quality.
Luckily, there are two common types of videos that are the right fit for this task:
- Product videos
- Explainer videos
Product videos
As the most common sort of video in e-commerce, product videos allow you to clearly demonstrate the functionality of your product while also highlighting its unique selling points.
Product videos provide potential buyers with a concise summary of what makes the product outstanding, encouraging them to buy it.
As an introduction, these videos can be used in a variety of areas, from your homepage to specific product sites.
Explainer videos
Videos that describe your product or service in a concise manner are known as explainers.
They may also be used as introductions, but they have a narrative arc to them. In animated explainer videos, the focus is on a specific problem and the thing that solves it (your product).
Using explainers to present your business and e-commerce platform can be done anywhere. They can be found on the home and landing pages of e-commerce websites.
Clear your customer queries via how-to and FAQ videos
As a final bonus, videos also help you address your audience’s primary issues and hang-ups about your product or brand, making them more likely to buy.
Frequently, customers have concerns about a certain feature, how to use the product, or other technical features of your product.
You can anticipate these inquiries and deliver the correct answers straight away using videos. ” These two sorts of videos can be used to accomplish this goal:
- How-to videos
- Frequently Asked Questions (FAQ) videos
How-to videos
There is a solid reason why how-to videos are so popular these days: they make learning a wide range of activities simple.
How-to videos are a great way to help current, and future consumers alike learn how to use a product you’re selling on your e-commerce site. In addition to showing the goods in operation, they address typical concerns and even provide a peek of the learning curve required to operate them.
How-to videos, like FAQ videos, should not be scattered throughout your website. However, you can also utilize a generic how-to video on the product page to show users how to get started with the product.
FAQ videos
It’s rather self-explanatory, given the name. You’ll be able to address the questions your customers have the most regarding your items using FAQ videos.
The most frequently asked questions can be addressed in one video, or more in-depth answers can be provided in subsequent videos.
The best place to put FAQ videos is in a helpful part of your online store or on a dedicated FAQ website (if you have one).
Putting the video on the product page isn’t ideal, so you need to find a place where consumers are more likely to look for guidance.
Convert More Audience Using Videos
Creating a digital platform is time-consuming and requires a great deal of forethought. Your website’s appearance and user engagement will increase thanks to videos.
However, embedding videos isn’t enough; the videos must be of high quality.
Lighting and video quality are vital for live-action marketing videos. Great marketing cartoons are nearly always the result of collaboration between a client and a seasoned animation studio.
The first step to creating high-quality content is to select the proper type of video.
Identify your goals, choose great quality content, then post it on your website where it will have the biggest impact on customers. As a result of this, your sales, conversions, and customer happiness will all improve.
If you’re in search of a reputable video animation company that can help to make top-notch videos for your eCommerce business, then we strongly suggest you hire BuzzFlick – one of the top-notch quality video animation companies offering profound video animation services. Be it an animated explainer video or motion graphics video, and they make it all.
Now that we have reached the end, we hope this blog will be of great help to you.
Meta description: Videos are the most important marketing medium. Read our blog to learn how using videos can help to boost your eCommerce conversions.
