In the UK, over 3 million people dream of launching their own businesses. For many, the Covid pandemic served as a push as new business models evolved almost overnight.
Some naturally dream of launching internet empires. Others set their sights on brick-and-mortar ventures, like restaurants. Of course, in line with the new approach to work and business, launching a restaurant means better technology integration.
Wise restaurant owners will build an app to help reach customers and streamline operations. Of course, after you launch an app, you will inevitably find ways to make it better. Keep reading for some key ways you can improve your restaurant app.
Speed Up Load Time
People hate slow-loading websites. It’s not much of a shock that the same hate applies to slow-loading apps. After all, most apps load almost immediately.
The easiest way to avoid that problem is to resolve it during restaurant app development. You should make it clear when working with an app developer, such as Builder.ai, that you put a premium on fast loading times.
Offer a Good User Experience
A restaurant app enjoys a fraction of the screen real estate that you see on a traditional website. That makes user experience vastly more important on a mobile app.
Hone your navigation options to make them as simple and easy as possible. Just as importantly, don’t overwhelm people on any given screen. If they have to scroll for 45 seconds to find what they want, they may look for another choice.
Offer Mobile Options
Not every restaurant offers the same kinds of options, but you should offer some mobile options. If you allow for pickup or offer delivery services, let people place mobile orders.
If you only seat people for meals, local users will appreciate a way to make restaurant reservations from the app.
Filtering
A lot of restaurants just slap their whole menu onto their mobile app and call it a day. That’s convenient for the restaurant, but less so for your customers.
Instead, give filtering options so that app users can get to the kind of food they want quickly. Worried you’ll lose out on impulse buys? Try a quick upsell by making a recommendation to go with the dishes they pick.
Payment Comfort
Do everything you can to make your payment process look as professional and secure as possible. If you use specific security measures, include a brief listing of those measures on the checkout page. A lot of app users abandon orders at the payment screen because it doesn’t look secure.
Courting Success When You Launch an App
Before you launch an app, there are many ways that you can improve it. When you first approach someone to build an app for you, focus on load speed.
Refine your user experience. Offer mobile options, such as ordering or making reservations.
Give people the choice to filter the menu. Use good payment processing security and make users aware of the security in place.
