Technical tools in the workplace can significantly improve communication and productivity. The right technical applications can make any job easier, but the wrong ones can create huge headaches and even introduce errors into the system.
Run A Trial And Carefully Examine The Results:
Yes, technology revolutionizes our lives, but some actions can’t be replaced by robots or computerized systems. It’s important that we closely analyze which projects are boosted by tech versus those best left to the human touch. Similar to clinical trials that test outcomes and variables, marketing trials can test ideas and tech to uncover the most proper solutions (manual or technological).
- Thanks to Thanks to Sai Blackbyrn, CEO of Coach Foundation
Focus On Your Goals And Start Smart:
There are thousands of marketing technology solutions. To avoid making a costly mistake, be sure you are crystal clear on your goals and the problems you are looking for the marketing tech to solve. Jump start your hunt by referencing blogs and other online resources that have done much of the work for you.
- Thanks to Thanks to Leonidas Sfyris, CTO, Need A Fixer
Establish A Clear Process First:
Technical tools are just that—tools. You wouldn’t include an awl in your toolbox unless you needed to create holes. To identify tech holes, start with a business problem and create a process to solve it. Once you understand your systems it’s very easy to select software to fit the process. If you do it the other way around, you may adapt your business to the software, and that’s not always best.
- Thanks to Thanks to Henry Allen, Digital Marketing Manager at Loyalty Lion
Keep It Simple:
Tip one: Features are only worth having if you plan to use them. Avoid getting wooed by bonus feature overload. Tip two: If it’s not easy to use, it will not be used correctly. User experience really matters. Tip three: A need and/or outcome should be identified and clearly understood before the tech shopping begins and definitely before a purchase is made.
- Thanks to Holly Darani, SEO Specialist at TheWealthPoint
Put Function First:
Being in the tech industry for nearly 30 years, I learned an important lesson long ago: Technology solely for technology’s sake is worthless. Before evaluating the capabilities, I ask three questions: 1. Does the technology address a specific pain point in servicing our clients? 2. Does the technology have an identifiable return on investment (ROI)? 3. Will the technology improve workflow, efficiencies, or processes?
- Thanks to Jon Lynn, founder of My Office Pod
Don’t Trust The Sales Pitch:
So many companies claim a portion of the landscape in every area of measurement and performance, and all have sales teams trying to be the next Salesforce. But that’s not your problem. When you’re looking for a tool, do an independent evaluation of every company and pit them against each other—let them identify each other’s weaknesses and then pick the one that works for your specific ROI.
Thanks to James Croft of My Epic World
