Press releases are one of the most known and effective ways for businesses and websites to get immediate exposure to their services and products. Distributing and issuing a press release to the media is a significant way to promote your new product or service or anything newsworthy and convey your message to the target audience at an affordable rate. However, there are a lot of businesses that know and use this hack deliberately so the only thing that can separate you from your competitors is how you distribute the press release.
Depending on how the PR is being distributed, the range of your reach will be decided. Read along to know the advantages of free press release distribution and why you should consider going for a strong distribution if you want to reach a wider audience.
- Affordability:
As a new business owner, or if you have a small business means there will be a short budget for marketing and promotions. In this scenario, press releases are quite affordable and get the job done by giving your brand exposure on the market and media. The cost of creating and submitting a press release is quite low when you compare it with other marketing or even paid traditional advertising.
- Exposure to an Already Established Audience:
Press releases are often distributed to traditional media along with other websites. All these forms of media have an already established audience, so any new name coming from them will get an instant boost and exposure. The organic followers of these media and news sites along with loyal readers will not look past your PR if it is published there.
- A Working Relationship with the Media:
Media has a great power to manipulate and change the way the general public view business so a strong relationship with them means an advantage for your brand reputation. As PRs are considered credible sources of information, the relationship is based on mutual need and trust. If distributed correctly, based on how strong the relationship with the media gets, your PRs and other news will be covered immediately with a positive point of view.
- SEO Benefits:
Press releases work as a wonderful component in increasing the SEO profile of your business website. When the audience gets a PR from any media publication, they will revert back to your business website, increasing web traffic. Those businesses that use PRs frequently, tend to get more authentic followers than others.
- Brand Authenticity:
As the name of the business along with the website will be directly linked to the media publications when they publish the press releases, it provides credibility and authenticity to the business. As PRs are considered credible sources, there is no option to lie about the content, so it builds a sense of trust and credibility in the target audiences.
- Potential Increase in Sales:
A press release is written in a more formal way than other internet content that highlights the main purpose of the release. If you are announcing a new product or service, then the key features, all advantages, and when it will be available for the customers will be mentioned in one place. So it is easier to create a buzz this way along with reaching new audiences and different buyers in marketplaces. All this can lead to increased sales potential and using a PR to do is the smartest, most affordable way.
- A New Marketing Channel:
To create an established, working business strategy, it is important for businesses to try and test different approaches. There might be different marketing methods that work well for different products or services and unless you try all of the marketing ways, you will not be able to find what works the best. A press release can be an excellent addition to the marketing mix and you do not even have to stay out of budget for this.
Concluding everything, after creating a press release in a formal way, including every major element, it is time to focus on its distribution.
