There was a time when people across the globe used to consider the concept of online shopping just as a passing fad. Well, the concept itself has shown its worth and over the years, it seems to have consecutively changed consumer behaviour and ended up making a seismic shift. Amazon, Flipkart, eBay, Myntra, are some of the million-dollar ventures and now it seems to be your turn. There was a time when midnight snacking was a popular credence and midnight shopping seems to have become one now.
As a result, the demand for robust, dynamic-looking eCommerce websites keeps on increasing every now and then. And the realm doesn’t simply offer lucrative promos and discounts to its end users but also ensures that eCommerce stores are gaining a hell lot out of this profit-spinning realm. Fortunately, there are a plethora of reputable and reliable eCommerce software development firms that can guide you through and ensure success in no time. However, keep reading to get a better perspective and milk some benefits in the eCommerce realm in 2023.
Introduction
Now simply create an eCommerce website and doing nothing after that is just not enough, one has to make an effort to make it rank higher especially if you want to simply survive in today’s cut-throat competitive era. So the following post offers an ultimate guide to developing an SEO-friendly eCommerce website. So if you are willing to succeed in conducting a successful eCommerce business then read away.
You see you might be willing to sell high-quality products but your online presence doesn’t justify your effort. As a result, your customers make a switch to your competitors. Don’t let this happen, one small step of negligence can cause huge losses in regards to money and losing your valued customers. So get the first step right, present your products on the online store in the right manner by hiring a trustworthy team of eCommerce developers.
So what exactly is the difference between developing a mere eCommerce and an SEO-friendly eCommerce website? Well, nothing much except an eCommerce SEO website is a highly optimized online store that ensures increased visibility, attracts more customers and sales, and builds brand awareness in a pretty short time. eCommerce SEO is developing an eCommerce website that features relevant backlinks, and other aspects just to gain more traffic and maintain a higher position on popular search engines such as Google.
Take any statistics into account, you will find customers are found trending towards a highly ranked eCommerce store instead of sponsored ads. In fact, it may quite interes you to know that most of the reliable eCommerce development service providers tend to emphasize incorporating SEO in their existing development projects to go beyond excellence. Though it may take some extra time and money but in the end, it will all be worth considering.
According to relevant stats, it has been found that around 49% of shoppers say they use Google to discover or find products. And not just your end users but even more than 70% of marketers have started believing the fact that SEO drives long-term success in comparison to other mediums such as Pay-per-click ads or banner ads or sponsored ads on Google.
What an ideal eCommerce SEO website comprises of?
- Intense Keyword Research
- Optimized Web pages including FAQs, Contact US, etc
- URLs and Permalink Structure
- XML Sitemaps
- Robots.txt
- High-end performance optimization
- Amazing search console
- Off-site optimization
When you opt for an eCommerce SEO website what happens is you only focus on your audience’s needs and requirements and fulfil them to your heart’s content. More traffic is bound to happen here. Now further I would like to mention which pages need to be highly optimized.
- Home Page
- About Us page
- FAQ page
- Blogs
- Help Center
- Contact Us Page
Further, without much delay, let us begin the sure-shot way to develop an SEO-friendly eCommerce website.
How to Develop an SEO-friendly eCommerce Website?
Creating any ecommerce website whether it is SEO-friendly or not can be an insanely tricky venture. The only way out is by hiring a well-experienced and skilled eCommerce development company. Apart from that, try implementing the below-mentioned following steps.
#1 Domain Name
The First and foremost aspect or factor to take into consideration is to think of a relevant domain name especially when you are planning to develop a new website. The core of your SEO strategy highly relies on the domain name of the website. If you are a smartass, I am sure you will come up with something that can aid well in search engine optimization later on. For instance, you may think of incorporating a prominent keyword and voila! You see you need to make the end users or customers understand what your ecommerce store is all about just by looking at the URL.
#2 Pick the right SEO-friendly Ecommerce Platform
The very next step to take into account is choosing the right ecommerce platform that is SEO-friendly to a great extent. You see with the ever-going technical advancements happening across the globe, you may come across a wide range of ready-made and techie eCommerce platforms around such as Magento, Shopify, WordPress, and BigCommerce, you need to understand each one of these and then make the right choice. Now when you are looking for a relevant eCommerce platform just make sure it is:
- SEO-friendly
- Supports a plethora of products
- Multiple payment gateways
- Support for a wide range of languages
- Seamless social media integration
- Accurate Report’s
- Quick checkout procedures
- Customer and order management
- Product Management
- Compatible with different shipping methods and payment gateways
- Provides deals and offers at regular intervals
#3 On-Page Optimization
Another important step to take into consideration when developing an SEO-friendly website is to consider on-page optimization. On-page factors are pretty important and must be taken into account at any cost to ensure that you will be developing an SEO-friendly website. So what are the common factors that assist well in on-page optimization?
- Site Structure – Site structure is how actually all your web pages are linked. Yes, this has a great impact on making your eCommerce website SEO-friendly. Search engines most of the time prefer websites that ensure seamless navigation to the end users. So creating a well-structured website with outlined pages and subpages can definitely provide you success in less amount of time.
- Proper Keywords Placement – The next step to consider here is looking out for relevant keywords and placing them in the right manner. If you incorporate relevant keywords then the search engines are pretty much compelled to rank your eCommerce store higher. Well, keywords aren’t limited to ranking but also when combined with best SEO practices can lead to successful outcomes.
- page URL
- alt-text of images
- title tag
- meta-descriptions
- content
- internal links
- Site map
A well-optimized site is said to be when it is able to:
- Load instantly – One of the major turn-offs for the end users has been when the website doesn’t load in 3 seconds. Apart from this, in case, they find it extremely hard to navigate. So try reducing the load speed and then see the magic.
- Features high-end image and video quality – Of course, no website can be ranked higher without proper image and video quality. All text and no images make everything pretty boring. Now what happens is when you try incorporating low-quality images the website automatically reduces in regards to loading speed. So yes, incorporating high-quality images is the only solution left here. Here is a wonderful post that focuses on optimizing images for better ranking.
- Keyword-based content – Do I need to emphasize more on this topic? If you want your eCommerce store to rank higher you definitely need keyword-based content.
#4 Off-Page Optimization
The very next step to take into account for developing an SEO-friendly eCommerce website is off-page optimization. In other words, here you need to target or link your website from other pages on the internet. Have you ever come across the term called backlinking? Well, if not then you must be well-acquainted with it. One of the basic yet crucial aspects of eCommerce search engine optimization is backlinking.
Other than backlinking, you can think of guest posting. Where you choose relevant third-party websites and post your choice of information to attract more and more readers. Off-page isn’t just mere link building but a great effort to develop long-term relationships.
#5 Quality Content
And lastly, one has to make sure that the overall quality of the content is unique and quite incredible. Here each piece, section and paragraph need to be accomplished in the best possible manner. Now here comes the big question, how to create alluring content from the SEO perspective?
- First and foremost you need to understand who are you creating the content for
- And make sure that each and every page is highly optimized and stuffed with a proper range of keywords. And Stuffing them is a big No-No.
- Thirdly, you need to avoid any kind of clutter or clumsiness
- Fourthly, Duplication needs to be avoided at any cost
- And lastly, do try incorporating as many backlinks as you can.
In a Nutshell
This is all for now! This is what an ideal eCommerce-SEO website looks like. If not, you can definitely look around for a reliable eCommerce development company. I hope you did find the following post worth the read. In case, if you have any concerns or doubts, feel free to mention them in the comment section below.
