Statistics show that 76% of consumers look at a business’s online presence. This is a huge factor in how consumers make decisions when they purchase items or services.
Every brand struggles to have a substantial online presence. Creating your online platform is not going to be easy, and takes a few steps to achieve.
Especially when it comes to an online business, there are several things you need to do. Cultivating an online presence takes time and is going to be a long-term investment.
Keep reading to find out how to grow your presence online for your Google business.
Collaborate With Others
Finding like-minded people and collaborating with them is a great way to gain attention. Any online business could benefit from doing this to branch out more online.
How you go about doing this is going to depend on the type of brand you have. For instance, a fitness brand could partner with a nutrition brand to attract a larger audience.
These types of collaborations are often done online to help grow your presence. Because many consumers are already looking online, this is the best way to find potential customers.
When you collaborate with someone else, you are putting your brand in front of their audience. This is beneficial for both of you and helps your brand to stand out online.
Use Social Media
It is no secret that social media is by far the most common way of having an online presence. Many brands use this tip because it works and can help substantially.
There are many social media platforms that you can use to do this. Some common options are Instagram, Twitter, Facebook, and many other popular platforms.
Every online business should have at least one or two social media platforms. This helps to put your brand out there and helps potential customers to find you.
With so much business being located online, this is the best way to have a presence online. So many people rely on social media that they may find it strange if you do not have social media accounts.
What social media platforms you use will depend on your brand. Some platforms are better for specific brands or services and will help you to find your target audience.
Have a Business Website
One of the most important things that you can do for your brand is to have a business website. Any business needs to have its own website so that it looks professional.
Having a virtual business online is going to be vital in growing your brand. Many consumers will not trust a brand that does not have its own website available to them.
You should have a professionally designed website and website address. This is also a great place to have your business reviews to showcase to potential customers.
Many people may not want to hunt down online reviews when they are looking at a business. That is why it can’t be so useful to showcase these on your business website.
Having a website helps to give your brand a professional image. It also gives potential customers a place to learn more about your brand and find answers to their questions.
This is the first thing you should do when dedicating time to growing your brand. Everything else should come afterwords since your website is going to be your biggest form of marketing.
Produce Content
Another very important way to grow your online presence is to produce content. Brands should seriously consider producing content to attract more potential customers.
Your website is going to be where this content can be displayed. Often this comes in the form of articles about what your business is providing.
If you provide services to help other businesses grow, you would want content around this topic. This kind of content helps to attract the kinds of people who could become your customers.
Not only does this help to attract more potential customers, it sets you apart from the competition. This grows your online presence and helps to get your name out there.
Spread Out
A Google business needs to make sure it is online in many ways. You do not want to simply have a website or just one social media account.
To really have a presence online, you need to spread out and get your name out there. You want your brand to show up frequently to reach more potential customers.
The best way to do this is to make sure you have a broad online presence. You can do this by having several social media accounts along with your business website.
You could also invest time into other platforms like LinkedIn where you could have a business page. There are many platforms that can help you to have a greater presence online.
Stay Active Online
It is not enough to simply have a presence online for a business. You also need to make sure that you are staying active online so that your brand can grow.
You will want to post to social media so that your account stays active and engaging. You should be regularly updating your business website and commenting on other platforms.
There are many ways that you can stay active and keep your brand’s name out there. This is very important in marketing and growing your brand so that you don’t fall behind your competition.
How to Have an Online Presence for Your Brand
If you want to grow your brand’s online presence, there are certain things you need to do. This is very important for any business and is going to take significant time to create.
Did you find this article useful? If so, keep reading for more business-related content.
