It goes without saying that we have some kind of musical accompaniment playing in the background while we are engaged in any activity, whether it be working, unwinding, exercising, preparing food, or interacting with other people. Even as I type these words, I have my go-to metal music playing loudly in the background on my computer speakers. It’s also become abundantly clear that since the COVID-19 pandemic began, users of Spotify have altered their behavior, and the majority of their days now resemble the weekends: rather than switching from smart speaker to Spotify on their mobile device or in the car, people just keep using the smart speaker or whatever device they use to listen to Spotify in their homes. This indicates that the COVID-19 pandemic has had a significant impact on the users of Spotify. Due to the fact that individuals are once again present in their workplaces, this may not occur as often as it once did; yet, some patterns continue to exist. This is where the role of Spotify ads come in.
What do you think of the many ad types that Spotify provides? You may have been under the impression that there are fewer, but there are really a lot more! Spotify provides basic audio advertisements in addition to video advertisements, podcast advertisements, and customized experiences. Let’s go into each of the formats and look at how they really work in the real world.
Spotify audio ads
There is a very strong probability that you have come across one of those advertisements if you have ever used the free edition of Spotify. Audio advertisements are played in the breaks between songs, when there are no other sounds competing for the listener’s attention and they are more likely to pay attention to what you have to say.
Spotify video ads
On other platforms, users often watch video advertisements without the sound on. Your message has a better chance of being seen and heard on Spotify since users engage with the platform while their music is playing, which is a fantastic opportunity. You can also use this technique to increase monthly listeners on Spotify and streams on Spotify.
The advertisements come with a companion banner that has a call-to-action that may be customized to assist promote interaction. Keep in mind that the Video Takeover advertisements will only be shown when the screen can be seen by the user. You may also employ Spotify video advertising, which runs via the sponsored session format. This structure ensures that users do not see any advertisements throughout their 30-minute listening session once the advertisement has been watched.
Spotify ads for podcasts
People develop a deep connection with the presenters and podcasts that they like listening to the most. This relationship presents a one-of-a-kind opportunity for companies to interact with consumers in a media environment that is trustworthy, direct, and engaging all at the same time. Spotify features some of the most prominent and influential voices from across the globe. Over the course of the last several years, Spotify has attracted the most popular podcast producers and studios to its platform, resulting in the creation of a content library that has over 2.2 million podcast titles, including more than 400 original and exclusive podcasts. When you advertise on podcasts, you position your message alongside these voices, which allows you to reach your audience at the same time they are listening to the programmes they like.
Custom experiences about Spotify ads
Custom experiences on Spotify come at a rather high cost when measured against the company’s other advertising options. If, on the other hand, you are searching for something that is genuinely original and visible for your business, then this premium ad format on Spotify may be the perfect choice for you. Custom experiences may be presented in the form of overlay banners, homepage takeovers, or leaderboard banners, and they provide an experience that is unparalleled for your business.
Now that we’ve reviewed the different ad forms, why don’t we go ahead and go through the process of making the ad in the format that is used the most on Spotify, which is audio.
After this has been taken care of, you will be able to send in your advertisement, and Spotify will produce it for you within two business days. You will then have the option to either accept it as is or make a modification request if you are unhappy with it. Your campaign will go live as soon as the ad has been given the green light, and it will be broadcast for the audience that you specify in the ad.
Extra Tips For Perfect Spotify Ads
And that wraps things up! Having said that, before I wind things up, allow me to offer some of the most effective methods for the audio advertisements below.
- Be concise yet also easy to remember. Advertisements that are tailored to the individual who is hearing them get a greater degree of engagement.
- The ideal number of words for an advertisement that runs for thirty seconds is between fifty and seventy, and the tempo should remain consistent throughout.
- Mention the company whenever the audio is being played. It is not hard to see, is it? You may be startled to learn that nine percent of advertisements do not audibly mention the company name anywhere in the audio. Mentioning the company out loud is one tried-and-true method that is certain to get better outcomes.
- If you want to increase clicks on your advertisement, it is sensible to add a direct call to action since ads with one have a clickthrough rate that is around three times greater than ads with none. You may at the very least encourage the listener to take some action by stating something along the lines of “tap to locate a place.”
Wrapping Up: The Dire Need To Use Spotify Ads
Spotify is a great choice for adding music to advertisements since Spotify ads with background music engage with users and drive 4.3 times more intent than ads without music. When choosing the music for your event, you should keep in mind the kind of music that your audience likes. We don’t want to ruin anybody else’s experience, do we?
Real-time context targeting enables companies to connect with listeners at the precise points in their day when they are most likely to be responsive to the messages their brands are delivering. Efforts that incorporate audience segment targeting when it is relevant also produce more awareness and bring higher intent than campaigns that only contain basic demographic targeting.
