For small businesses, having an online presence has become crucial for their growth. Be it an informative website or an online store; it is necessary to build websites that show customers what your business is all about and all that you offer. 

Shopify helps create unique web designs. There are different design themes available that you can choose and customize or design yourself, to fit the needs of your business. However, certain elements can often go wrong if rushed through, resulting in negative results from what you want to achieve. Here’s a look at what needs to be avoided for a functional web design.

8 Shopify Theme Mistakes That Small Businesses Must Avoid

1. Crowded designs: When using Shopify themes, it is necessary to avoid crowded designs as it takes away attention from what you want your customers to view. Having too many elements on a page may divert attention and make it feel all over the place. Using planned layouts, proper element spacing, and more will allow your theme to stand out and keep customers interested in reading further about your business offerings. 
2. Proper spacing: Crowded designs feel unpleasant to the eye, but if your spacing is off, it will prevent customers from viewing your website correctly and thus keep them away. Spacing images, text, and other elements are crucial to making your website feel appealing and maintaining curious customers to view it entirely. It will allow you to achieve a cleaner look and feel that is vital for having your customers stick to your website and read your material. 
3. Logo placement: Your logo is what helps customers identify your business anywhere. It serves as your identity, so making sure your logo is seen and placed well on your website is an essential factor to consider. Ensure that you use appropriate colors to make it visible, size it well, and avoid having it blend in with other elements on your website. When your logo is more visible, customers will come across it and be able to identify it more. 
4. Overloading plugins: Plugins are necessary on a website to redirect customers to different sources you may want them to see or other information. However, crowding your website with them is not the best way. Select a few high-priority ones and place them on your site. Make sure their appearance matches your site’s theme and that they are visible at a glance. You do not want customers having difficulty coming across them and losing time.
5. Bad typography: Typography is one of the most fundamental elements of ensuring your design is appealing. Using a lousy combination of fonts on your website theme will feel unpleasant and discourage customers from continuing to view your website. It is necessary to plan out typographic layouts and font combinations, research their positioning, etc., before utilizing them in a final design. Ensuring all typography is legible and complements the theme used for a clean and efficient appearance is essential. 
6. Poor use of colors: Color combinations are also fundamental to achieving a good theme design. Using combinations that work well together and do not feel too overwhelming is necessary for attracting customers to view and browse your website. Researching the color wheel, different color combinations, etc., will help you pick the most suitable ones that match your business aesthetics and provide a good website appearance. 
7. Non-responsive design: When choosing a website theme or designing one, it must be responsive to all viewing devices. Most people view websites from their phones to save time. When taking up a Shopify website development, it is necessary to make a website mobile and PC responsive so that customers can browse without the hassle and take the desired actions. This includes responsive sizing, placement, and more. These factors are often overlooked and need to be considered for effective design. 
8. Proper sizing: Using a combination of elements for a good design, sizing them appropriately is necessary to fit your theme and achieve functionality. Making sure your sizes are appealing to the eyes, responsive to devices, etc., is a pivotal element to consider and not be overlooked. Ensuring proper measures throughout the entire design will help keep customers viewing your website longer. 

Endnote

Shopify themes allow you to choose and customize the type of website/online store you want your customers to see. When people browse through your offerings comfortably, they’ll be more likely to make desired choices that will benefit the company. To turn them into paying and loyal consumers, building a design that attracts them to your small business is necessary.