Good SEO and SEO itself are one and the same. The acronym stands for “Search Engine Optimization” and that is indeed what good SEO does – optimize your website for discovery on search engines. Indeed, if SEO doesn’t do this, then it isn’t even SEO.
This is why anyone running a website – for business, pleasure, or anything else – will not find any type of growth or success without paying some serious mind to SEO. And where ecommerce is concerned, there is the question of when the right time is to invest in the services of SEO professionals.
While it is true that learning the rudiments of SEO and applying these principles will already take you some way towards performing well on search engines, the very fact that SEO professionals exists shows that SEO is a real expertise. There can be quite a bit more to it than simply researching relevant keywords and including them in your text content.
Your SEO Responsibilities
Nevertheless, this does not mean that, if you can afford it, you should simply hire an SEO professional and let them get on with it. It is still your website or your business, and it would be irresponsible not to at least be aware of what SEO can do for you.
At the very least, this will allow you to know what to expect from the professionals you hire, but it could also allow you to tweak things in favor of your particular brand. After all, nobody knows about that better than you.
Sacramento SEO company, Peak Design, say that because SEO is an ever-changing field, becoming a least aware of the latest trends is a very wise move. Again, this allows you to know what to expect from the professionals, ensuring yourare up to date as well as robust. SEO changes all the time, and any professional worth their salt should be intimately aware of the latest trends – and how to implement them.
Top SEO Trends to Know About
Increased Reliance on AI
Artificial intelligence is becoming a feature of many consumer products and industry practices in a truly vast number of distinct areas. SEO is no exception. Particularly, the algorithm used by Google – the biggest search engine of them all – is worth becoming acquainted with.
This is known as Rankbrain, which is a learning algorithm that orders Google results. The important thing to understand here is that Rankbrain will only become more effective in time, making this a trend to keep an eye on.
As far as optimization for Rankbrain is concerned, Google have kept their cards pretty close to their chests on that one. It is suspected that user experience signals – click through rate, time spent on page, etc. – are determining factors. At the very least, this is all worth knowing.
Voice Searches
Whether it is Siri on an iPhone, or a question asked to an Amazon Alexa device, voice searches are becoming more common. What this means for SEO is that you might like to start prioritizing the words and phrases people use in everyday conversation. It takes less effort to say something than to write something, and so many of these are longer than traditional SEO key phrases.
Mobile Friendliness
We have now reached the point where surfing the net on a mobile device is more common than doing so with a computer. This means that you should take considerable care to optimize your site for mobile friendliness, which in turn determines the SEO strategy.
SEO is an ever changing discipline, and the cliché certainly applies – you have to keep up.
