As long as search engines keep their algorithms hidden, the market will be riddled with spam and misinformation. This pushes firms to pursue ineffective techniques rather than effective ones. That is why some individuals have lost trust in SEO’s worth. This limits rather than offer new opportunities. Some widespread beliefs shed a negative light on link development and make individuals afraid to pursue manual link-building tactics. This is logical given the industry’s history.
As experts, link-building service providers must debunk these fallacies, so that they can be able to provide greater value to our clients by better understanding the fundamentals of link development.
Backlinks Are Top Ranking Factors
This myth stems from a Google Q&A in which Google Search Quality Senior Strategist Andrey Lipattsev declared that Google’s top three ranking variables were links, content, and RankBrain. However, if this were true, it would disregard the great majority of signals, including user experience, query intent, and hundreds of other ranking variables, in order to prefer pages based on the number of backlinks they had. Google’s ranking variables are dynamic, using multiple algorithms to determine the results of different queries with varying user intent. However, several association studies have revealed that pages in the top three results have a large number of backlinks. When all other parameters are equal, the effect of links may be greater on first-page search results.
Penguin Penalties
Penguin is an algorithm, not a punishment imposed by Google. This divergence is critical for two reasons. Google will not notify you if your site’s value is reduced as a result of its backlink profile. Simpler techniques are available for recovering from an algorithmic devaluation. Despite Google’s assurances that Penguin 4.0 will not result in negative sitewide ranking actions, several case studies have demonstrated otherwise. Recovering from negative SEO caused by spammy link building needs merely disavowing links that are spam. In general, if you use excellent linking tactics and avoid link farms and networks, you shouldn’t have to worry about Penguin. Even if Penguin does identify some bad links, which every site has, don’t panic because Penguin is unlikely to record those particular links.
Asking For Links Is Spammy
It is spammy to solicit someone for a link or to exchange links across websites. There are several examples of “professional advise” stating that if the site from which you got a link does this frequently, you may face a manual action. However, recovering citations or manually requesting a link from a relevant directory or publication should not be classified as link exchanges. If that’s the case, broken link construction and resource link building should be avoided.
Link Building Is All About Links
Link building entails much more than simply increasing the number of links pointing to your website. Link building may boost your brand’s visibility throughout the web, drive visitors to your domain, and highlight the authority and worth of your brand. Manual link building should primarily focus on developing relationships with other websites for marketing possibilities rather than merely collecting a link.
That being said, while link development has a clear direct effect on your rankings, it also has numerous good indirect effects that occur behind the scenes. Avoid spam, but don’t ignore low-hanging fruit and good possibilities in your quest for DA or to appease a penguin deity. As with everything else online, digital marketing contains both truths and myths. Know how to detect the truth and adhere to the finest link-building practices for the greatest outcomes for your marketing effort. If you are looking for link-building services, click here for more information.