Every serious-minded business enterprise needs an online presence. Having a website is a crucial step in ensuring this. The reason is simply that a business’s website is more or less the business’s online address. As a result, it provides information regarding both the business and its operations to potential customers.
Aside from this, there are several other benefits that having a website can offer. Some of these benefits in question include:
- Serving as an information hub
- Providing a viable platform for online marketing, promotion, and publicity
- Offering competitive edge
- Cost-effective marketing
- Increased accessibility
- A viable platform for getting reviews and feedback
Frankly, there are numerous other benefits besides these. You can check here for more information about them.
But while having a website is crucial, it is also important that the website gains the right amount of visibility. This is by ranking well on search engines and being perceived as an authority in its niche.
Effective link-building through collaboration with bloggers is one of the most effective ways to achieve this goal. You will find out more about how you can go about this if you continue reading. But first things first, it is important to understand the basics of link-building.
Types of Link-Building
There are two sides to link-building – Internal linking and external linking. The internal is more straightforward and less complicated than the external option. The reason is that it just entails linking to another webpage(s) from a webpage on the same website.
It is more like having your family and friends attest to the fact that you are credible. This should not be a difficult task as they should have your interest at heart.
On the other hand, external linking is the more complicated side of link-building as mentioned early on. However, you can take solace in the fact that it is the more effective one. This is because backlinks from third-party sources speak volumes about how credible your brand is. You can check QGP for more on this subject.
Tips for Successful Link-Building Collaboration with Bloggers
For the sake of setting the record straight, collaboration with bloggers is not the only way to achieve effective external link-building for your website and web pages. It should not even be the only approach to achieving this goal. Some of the other ways to go about external link-building include:
- Issuing press release statements – This increases the chances of gaining backlinks from news outlets
- Participation in online forums – Many such sites pose questions that need answers. Offering the right answers could drive traffic to your site
- Optimization of your social media profile
- Relevant citations on local directories
While there are several ways to build links externally, some options are more effective than others. To this end, it is important to stress how blogger collaboration is high on the list of the most effective link-building strategies. However, this is provided that proven tips for success using this strategy are implemented. Some of these tips include the following:
Creation of Quality Content
This is at the core of achieving success in this regard. So, serious attention has to be paid to ensuring that the quality of content that would gain backlinks is not questionable.
It is even detrimental when bloggers link to the wrong sources. This is because their credibility is put on the line. As a result, suggesting link-building collaboration over poor-quality content is not appropriate for either party.
To this end, ensure that your content ticks all the right boxes. This is especially true when it comes to offering adequately researched and insightful content. On the whole, this calls for knowledge of what quality content should look like. For more information on this, you can visit: https://www.indiatoday.in/.
Choose the Right Bloggers
You would not head to an auto repair shop if you needed to buy groceries. Visiting the auto-repair shop to buy groceries is what getting backlinks from an irrelevant blogger seems like. It is an ineffective and wasteful practice.
For this reason, make sure that you choose the right bloggers for effective external link-building. For the record, the right blogger is not just one who is perceived as an authority and has sufficient online visibility. The right blogger is also one that is relevant to your niche. Other expected and important qualities include:
- Quality content – The right option should offer quality content just as you are also expected to offer quality content
- High DA (Domain Authority) & PA (Page Authority)
- Active social media presence
- Huge traffic and reader engagement
- Engages authoritative authors
- Low spam rating
- Impressive editorial standards
- Consistency
- Proper link placement
Frankly, paying attention to all these while searching for the right bloggers on your own can be a daunting task. Fortunately, certain tools have made this task a lot easier. Tools such as Ahrefs and BuzzSumo are good enough examples.
Personalized Outreach
Identifying the right bloggers for effective link-building is a huge step in the right direction. However, it is nowhere near the end of what is required.
Some people pass the phase of identifying the right blogger. This is especially thanks to the effective use of helpful tools, such as the ones mentioned above. However, only some of such people are successful in convincing the right bloggers to accept their collaboration deals.
To this end, you also need to know how to successfully reach out to the right bloggers for link-building collaboration. Ensuring that your outreach is as personalized as possible is one of the proven ways to do this.
Using the second-person narrative is a good way to go about this. Furthermore, you need to go through the blogger’s website. This enables you to identify areas where you are impressed, as well as areas where you are certain that the collaboration will benefit the blogger. On the whole, your outreach needs to be personalized, rather than generalized.
Offer Value
Imagine that you were the ideal blogger and a third-party website was requesting backlinks from you. You would have questions that need answers. One such question would be what the third party is bringing to the table.
To this end, you must be willing to offer value if you want the collaboration to happen and be successful. There are very common, as well as uncommon ways that people do this. Some of them include the following:
Guest Posting
It entails writing a post as a featured author on the blogger’s site. In this context, you would then be offered backlines in exchange for this value-adding service you have provided.
Social Media Usage
This is another way to add value. This can happen by liking, commenting, and even sharing posts by the blogger on your channel.
Identifying Broken Links
Have you ever clicked on an external link on a website and ended up on a page that read 404 errors? This is what is known as a broken link. It is an unexpected dead end and it can be detrimental to the website or web page that has it. Some of the ways that it can be detrimental include:
- Leading to loss of traffic
- Poor user experience
- Negative impact on SEO
You can identify and suggest fitting in your relevant links to relevant bloggers with this issue. This is another way everyone benefits.
Conclusion
Successful link-building even via blogger collaboration can be quite tricky. So, engaging the services of specialized companies that have achieved success at it is a good decision. Just make sure that the company is good enough at offering these services.
Effective blogger collaboration can be the answer to effective external link-building. Some of the ways to go about it have been disclosed here and should be paid utmost attention to.
