Whether in Google search or directly in Google Maps: ratings are displayed very visibly for each location. One thing must be retained sight of rating influences whether a location is displayed or not! This article will teach you how to get more (and better) Google reviews.
Google is a frequently used product for local searches and offers two central offers with a large reach via Google Search and Google Maps. It is, therefore, important for local companies to be visible on Google.
However, companies usually do not just appear on Google; each location has to be entered. This is done via Google Business Profile (formerly Google My Business)
The basic optimizations are made in Google Company Profile, where the important Google ratings are included. Ratings are a user selection criterion and an important ranking factor for local searches. If you do not have (at least) a rating on the level of the competition, your visibility suffers massively.
But not only is the rating relevant, but the rating texts are also extremely important. Because Google evaluates the evaluation texts – if a searched keyword (= search query) occurs in the evaluation text, this does not reduce the chance of being found!
In short: Google reviews are extremely important, and having more good reviews (than the competition) can strongly impact findability and visit frequency at the location.
But how to get more Google reviews? Just buy Google reviews No,we shouldn’t do that! Because we have more options to get google reviews for our business. Let’s take a close look at sustainable practices.
Here’s how it works: Get better Google ratings.
Suppose you haven’t had a bad experience when visiting a place, whether it’s a tourist attraction, a doctor’s surgery, a supermarket, or a restaurant. In that case, this is announced online much less frequently than if something (from a subjective point of view) didn’t work out. And it should happen from time to time that “then I’ll leave a bad rating there” is threatened if no extra is received.
As a local business, you should get more of your fans to submit reviews on Google (or other platforms).
Simplify the process of submitting a review: Create a direct link for a Google review.
Many visitors to your company do not even know how to submit a Google review. Instead of communicating this little guide, you can use the short links provided by Google directly. If a customer calls up this link, the evaluation mask opens directly.
You will receive your short link directly in the Google company profile under “More reviews.” But the short link has one disadvantage: It is very cryptic and difficult to remember. So go straight to the next tip.
Ask customers for Google reviews.
Addressing customers directly with a request for a rating is still the most promising way to get more Google ratings. Just talk to (regular) customers!
Better review texts through examples
Review texts are extremely important for findability; for this reason, it is ideal if reviews go into the services used.
The likelihood of getting such reviews increases significantly when you show positive examples. So sample texts a la “this is how other customers rated us,” e.g., in e-mails. Alternatively, you can use text like this:
Respond to existing reviews
Of course, by replying to reviews that have already been received, you will not receive more reviews, but you will signal that you are aware of this gift from your customers. This is the crucial point that leads to more reviews!
Possible pitfalls around more Google reviews
The numerous tips should give you significantly more Google ratings. But there are also a few issues to watch out for.
Do not exaggerate
You probably know it yourself: some things look too good to be true. This can be related to both the quality and quantity of the assessment. Don’t forget that you don’t need an “infinite” number of reviews.
It looks very strange, for example, when a company that has just started has more reviews than an established location.
Final Thoughts
You can do several things yourself to get more (positive) Google reviews for your local business. It sounds very simple, but make sure your customers have a good time with you at all times – word will get around, both digital and analog!
Are you looking for more tips on getting more Google reviews? Google has also published an article on this subject!
Ratings are an important building block for better findability on Google within the local search and on Google Maps. If you want to learn more about local SEO, my book ” Local SEO explained clearly ” ( directly to Amazon ) is worth buying. Otherwise, in the overview, you can find more tips and articles about local searches here.
