In the last few years, the number of online casinos has increased, and this is because casino owners come up with new ideas and marketing strategies to attract new players.
Whether specialised in casino promotions or have an extensive game collection, they aim to offer the best services on the market. Due to all these online benefits, more and more players tend to prefer online casinos.
If you’re a savvy sports fan, you’re probably aware that there are many online casinos that sponsor football clubs.
In the beginning, the official football team sponsorships came from individuals, banks and important companies. Nowadays, as part of sports marketing, online casinos are part of brand partnerships.
In case you’re curious to know why online casinos become reliable football sponsors, we encourage you to stick around. In the following, you’ll discover seven ways in which online casinos are pillars of the sports business.
1. Football + Gambling = Happy Fans
It’s no secret that football fans are also avid gamblers, and sponsoring their favourite club is the best way to create a strong fanbase.
At the same time, casino owners are well aware that football has a huge potential for audience engagement. Statistically, there are more than 3.5 billion football fans worldwide, meaning that casino owners can hit the jackpot with a sponsorship.
As much as players love SlotsCalendar video slots, they will also engage in betting activities when it comes to their favourite football clubs. Depending on the club they sponsor, casino owners can touch the hearts of billions of football fans all across the globe.
Also, many football fans would appreciate being able to bet live on a football match. And if they see their favourite team on banners of a specific platform, they will definitely choose that one for their gambling activities.
When this happens, brand visibility is on point, which means that when a casino is a vital football club sponsor, bettors will see its details on the club’s official site, on merch, and all promotional materials.
2. Official Sponsor, Increased Credibility
When playing online, people will always look for indicators of trust and safety. Many players had unpleasant experiences playing at non-reliable sites. Whether they’ve been cheated on their money or felt that personal details were at risk, they are more cautious when choosing a new betting site.
Besides the regular licenses and encryption technologies, another layer of trust that online casinos use is football club sponsorships. Basically, fans tend to trust the online platform that sponsors their favourite teams. The fact that they are the official sponsors indicates a good reputation.
When you see a brand all over the place, it also has a psychological impact. For instance, if you see the same online gambling site everywhere on the market, it will quickly become a trusted source.
3. Football Slot Games Work Their Magic
Remember when we said earlier that football fans also love to gamble? Well, that is utterly correct since there are a lot of slots inspired by the king of sports—football. Also, some of the best football slots come together with remarkable bonuses. Many of them are wager free, meaning you’ll get your winnings almost instantly.
Many top slot developers such as NetEnt, iSoftBet, or Pragmatic Play are the proud creators of some of the best football-themed games. Due to their dedication, they managed to create popular titles not only for casino fans but also for sports enthusiasts.
4. Better Profits
Through sponsorships, many online casinos benefit from a stronger brand image and also awareness among sports fans. This way, they will have more players sign up with their casino site. The truth is that the main goal of every business, including the online casino, is to make more profit. The more money they get, the better their investments in football clubs will be.
A successful sponsorship will attract more players on the casino website, which can happen in so many ways. Besides the regular merchandise, football teams can publish odds on all their social media platforms along with a promotion campaign.
Basically, a sponsorship will introduce a new set of players into the casino, meaning only one thing: more profit.
5. Promoting Safe Gambling
All football teams and clubs understand that their fans are a vital part of them, and for that, they need to be safe at all times. If they have partnerships with reputable, licensed online casinos, they also have the chance to educate their audience on safe betting practices.
All casino sites with active sports partnerships operate according to the industry’s standards, respecting all the rules. This means they have a legitimate license; all their games are fair and random; security measures are on point and so on.
What casinos and football clubs really have in common is a fanbase of competitive people who are looking to win no matter the price. For that reason, educating the audience and promoting safe and efficient betting practices is vital.
