Inbound marketing is still relatively new to marketers online as outbound marketing methods have been so prevalent over the years. Since the digital revolution, however, there have been some major changes in the way media is shared online, with e-commerce being favoured among the public.
Now, with the blueprint being open to interpretation – there are many forms of inbound marketing that you can take part in – whether that be social media, your personal website, etc. However, before you get into the production phase, you must know the best practices for your inbound marketing strategy first.
Key Practices For Your Inbound Marketing Strategy
Looking into the technical side of your inbound marketing strategy can become overwhelming at times and going back to the fundamentals can be the real difference in taking your business to the next level. Here are the fundamental practices for your inbound marketing strategy that will aid you on your road to success.
Understanding Your Target Audience
If you don’t know who you’re selling to, you’ll never know how to impress them enough to invest in your product or service. Understanding what makes them tick, what problems they have that you can solve and knowing what can cause an emotional trigger to invest their money with you is crucial.
For long-term, sustainable success, the ones who flourish are the ones who have excellent relationships with their customers and continue to impress them over the years. Therefore, knowing what your audience thrives from is your recipe for success.
Begin to Post Value-Based Content
Social media is taking over how people see the world nowadays. Phones are always being used and consist of a large part of the average person’s daily schedule. Therefore, marketers must ensure that they’re taking advantage of this by providing value to their potential customers through optimal social media management.
If your target audience sees you as an authority and begins to interact with your posts, they will start to form a relationship with your brand. If you’re giving great advice, tips, motivation, etc to your customer base, this can cause customers to take the leap and finally invest with you – leading to long-term retention.
You Must Have a Functional Website
Your website is your portal to create customers that last a lifetime. It can also be the deciding factor in whether a customer will purchase from you in the first place. If you don’t have an easy-to-use, SEO-friendly website, it doesn’t matter how good you think your product or service is – as no one will see it.
Quality traffic = conversions. Therefore, if you focus on creating a well-structured and aesthetically pleasing website, you will see much more success in your business journey.
Optimising All Aspects of Your Strategy
If you begin to post content on social media, run a website and utilise paid media to your advantage to push more users to your website – there are a lot of aspects that need to be catered for.
Having a team beside you to optimise all aspects of your inbound marketing strategy – gauging what is working and will continue to create great results is necessary.
Inbound marketing agency Fuelius is a great example of how this can impact the performance of your marketing efforts – as they increased their clients’ sessions to their campaigns to 91,000 in the first year of effective inbound marketing methods.
Assess Your Analytics
This goes hand in hand with the optimisation of your inbound marketing practices but if you’re constantly looking at your data – you will pick up on some trends that seem to be working for you.
Whether this be from SEO graphs, paid advertising group sets, social media engagement rate, etc – if you find what is working for your business, your target audience will be more inclined to come back.
