The evolving nature of the SEO industry suggests that new trends will come up every day. Any business that wishes to stay on top of its SEO game must be fully aware of these trends. But only an SEO expert Fort Myers, FL, will be able to help you follow these trends with appropriate tactics. So, discover the top SEO trends that will remain prominent in 2024 and how SEO experts can assist you in following them.
1. The Extra E in Google’s E-EAT
For a long time, content creators followed the EAT (Expertise Authority Trust) acronym from Google. But this acronym now has an extra E, which stands for Experience. But how does this relate to the content you are creating for your website?
Google has now started prioritizing the experience of the content writer or author while determining content quality. Therefore, your content will get an extra edge in terms of search engine ranking due to the real-world and first-hand experience of the author.
2. Optimizing for Mobile Search
Are you someone who prefers a voice search over typing something in the search bar? With projections regarding the use of voice search in more than half of the internet users in the US by 2026, it seems like you aren’t the only one who has embraced this convenient method of searching.
As voice search is becoming a regular part of the lives of internet users, digital marketing services Fort Myers, FL, are all set to optimize their content for it. Think about how you make a voice search. While short phrases are popular for regular type-based search, voice search involves users going with full sentences, often in question format. Therefore, SEO experts tend to target long-tail keywords for voice search optimization.
3. Enhancement of Product Pages
Google shows no sign of overlooking long-form informative content. In this situation, every SEO expert Fort Myers, FL, will focus on adding more helpful information on pages that usually lack details. For instance, SEO companies will make eCommerce companies add details about their shipping, return policy, warranty, and more on their product pages.
4. High-Performing Websites
Google sees fast loading speed as a sign of high-performing websites and automatically ranks them higher. The search engine will continue to use better metrics for figuring out whether a particular website is high-performing enough for users. Core Web Vitals and Page Speed Insights will remain essential tools for assessing the performance and speed of websites. Therefore, businesses will have to focus on improving page speed alongside enhancing content quality.
5. Image SEO
Images have always been valuable for enhancing the rank of a website. But a majority of websites overlook adding images. SEO professionals will make websites add more images as they are a perfect opportunity for including keywords via alt text.
Wrapping up
The best digital marketing services Fort Myers, FL, will incorporate all the latest strategies to make your website rank on top. By using the latest tools and their in-depth expertise, SEO professionals will make your website fulfill Google’s high standards for content.
