Your lobby or reception area is a key part of your business. It is often the area where employees start their workday, customers interact with your business for the first time, and first impressions are made.
Make your lobby stand out by investing in eye-catching, informative lobby signs. Not sure where to start? In this blog, we have provided you with 5 ideas to ensure your sign is memorable.
1.Shine Bright with Illumination
Nothing catches the attention of visitors, customers, or clients quite like illuminated lobby signs. They are not only eye-catching and compelling, but they also ensure that everyone will see it despite surrounding lighting conditions. With either front-lit or backlit lobby signs, display your business name or logo proudly.
2.Get Creative with Design
Choosing a unique sign design helps your business to stand out from competitors. There are many designs to choose from, so it is important to understand what environment your business would like to foster.
Do you want an exciting and colorful lobby? Consider a wall mural that includes your brand colors and graphics. Are you hoping to showcase how professional your business is? An acrylic lobby sign helps to create an elegant and clean aesthetic.
3.Supply Important Information Upfront
Many businesses require customers or clients to complete actionable items when they first arrive. Whether they need to sign in, take a number, or speak with someone about the service offerings they are interested in, first time customers will be unaware of what to do.
Instead of requiring employees to constantly explain or having customers feel lost, use lobby signs to clearly communicate next steps. A perfectly positioned hanging sign that says “Check in here” or floor graphics that corral people to the right line makes a significant difference in the efficiency and experience of your business.
4.Optimize Your Branding
Often, many businesses are offering products and/or services that are like other competitors’ offerings. While having the best product can be one way to stand out, a simpler method is by incorporating your branding into your lobby signage.
Your business’s brand is a fool-proof way to make your lobby unique, while simultaneously building brand recall. From colors and fonts to designs and materials, each of these elements can be personalized with custom lobby signs to highlight your brand.
5.Take Advantage of Unique Materials
Take your lobby signage to new heights by choosing unique materials during the design process. While acrylic and vinyl are very common materials, as they are durable and professional-looking, there are many other options worth considering. For example, metal lobby signs are durable, rustic, and exciting, especially as they can be illuminated to add a “wow” factor.
Designing Unique Lobby Signs
If you’re looking for high-quality, innovative lobby signs that will make your business stand out from your competitors, it’s time to partner with Optimum Signs. We deliver a multitude of sign solutions that will meet your needs and exceed your expectations. Contact us today to learn more.
