Blogging has gained great popularity in recent times, and gaining more traffic is what everyone is aiming for! Search Engine Optimization is the key to procuring more visitors to the website. Now, the question, is how do you do it?
There are certain tasks connected with SEO such as incorporating on-page optimization, introducing plug-ins, linking websites internally, and pacing up SERP. Improving the SEO of a blog is very important for the growth of the site that can be verified by reliable SERP checker tools like SERP API by WMS. However, Google is quite iffy with its SEO algorithm status that makes it difficult for beginners to understand the trick.
Before you start a blog, there are certain aspects to be kept in mind so that your website garners more traffic. So, to learn more about your blog SEO, examine the tips given below.
1. Generate suitable and simplified keywords
Finding appropriate keywords is very important for website optimization. Include those keywords that are searched the most as they help rank the website higher. Initially, for new blogs, it is recommended to use long-tail keywords because they aren’t used enormously.
In fact, you can even opt to optimize the blog around only one specific keyword. This ensures that search engines like Google don’t get confused between many keywords. If your content is disguised within keywords, search engines will not rate it as you anticipate them to do so.
You can use popular keyword research tools to generate more new keywords for your blog content and keep your competition in check too.
2. Optimize the blog via keywords
As we’ve learned, finding the valuable keyword is essential. However, even after incorporating this keyword, the entire blog post should be relevant and proper. These keywords have to be placed where they can be used to incite more interaction with the people. The blog has to be optimized for the long tail targeted keywords as well. Avoid stuffing the keywords by using them multiple times in the blog than necessary. Rather than that, there are certain places where they can be used effectively. Make use of them for a quality blog. These places include:
The keyword in the main title is impactful, and it crawls the page to the top of search engines. The page title is amongst the most relevant elements when it comes to blog SEO because Google gives more importance to the words that appear on the title tag of your article.
Heading and Sub-heading
After the title follows the heading that relates to the keyword. It is advisable to include keywords once in H1, H2, and H3 each.
The introductory passage of the blog generally lands in the Meta Description of the post. Constructing content around the keyword in the initial sentence makes it more visible to the visitors.
Ending the article in a keyword related sentence ties the whole post together and improves the on-page SEO.
A keyword as anchor text improves optimization even more as Google changed its norms relating to keywords. Linking a site to the keyword enhances SEO.
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3. Scraping the search engines
When you pick a URL or other data from any web crawler like Google, the search engines are said to be scrapped. The websites can detect search engine scraping only when the URLs appear repetitively. Alter the scraping method frequently to dodge the anti-scraping process.
4. Use a custom URL
It was found that short URLs are correlated to high Google ratings. Long URLs consist mostly of junk words, and it delays the loading speed of the page. Edit the long links into short ones and add a keyword to make it perfect. Customizing the URL is beneficial for a better SERP ranking of the blog.
5. Blog optimization for Mobile
Search engines are mostly used by people on their mobiles. Hence, creating a blog that appears appealing on the phone is essential. Moreover, for the quick queries happening on the phone, Google shows the mobile-friendly web pages first.
Responsive designs accumulate more search results when there are single URLs each for computer and mobile. As a consequence, you can centralize the SEO influence you derive from these references, making Google identify the importance of your content more quickly and rate it favorably. So, for your new blog, make sure to put in extra effort to make the blog page easily accessible for mobile users.
6. Keep tracking the index through SERP API
Blog pages answer the query to every occurring search on Google. The Search Engine Result Page (SERP) is one of the most commonly used APIs to help keep track of the SEO of the website. You can find a full list of outcomes when you scan for a specific keyword and press scan. Web pages are intended for generic human users, but it is possible to extract valuable information via web crawling tools like SERP API.
For example, if you search for the best cafe in your area, you are likely to search for a keyword like “Best café.” The sites popping up on the search engine will be in response to the SERP. Individuals open the first few links of the explored doubt, and all organizations related to IT demand to score higher on the SERP lists.
The SEO tips mentioned above are very important and should be followed if you are willing to start a blog of your own. So, don’t wait much and get started with it today! It isn’t very difficult if you take the right approach. Have patience and you will have a successful blog if you follow proper techniques.