Either you make your own website or visit a webpage you have frequently heard or read about the word “SEO” and curious about what is “SEO”? why it is so important? and how can I use it?
What is SEO?
SEO stands for “Search Engine Optimization”. It is the process of increasing website traffic by increasing the visibility of a website or a web page. It is easy to work on ‘SEO’ as there are various ways to work on SEO according to the need of website or business.
Is it worth it to work on SEO?
Yes, it is important to work on SEO as it increases organic traffic, which helps in ad revenue and affiliate marketing. I often spend 4-5 hours writing my blog posts, then ten-twenty minutes to optimizing the post as per SEO need. It really helps us to increase traffic to our website.
‘You need to learn it and you have to do it’
Let’s be honest without dedicating a significant amount of time to build proper SEO you won’t get serious traffic on your website. The more effort you put on your website more traffic you will get and you have to wait for some time as no one get success in just one day. There are many trustable digital marketing companies that give SEO services. You can take advice and services about digital marketing and SEO from this digital marketing company.
Ways to build your SEO strategies:
Keywords are an essential part of any post. Professional use powerful and expensive tools to help them choose and analyze the perfect keywords. As while providing content with no specific keyword, you won’t get enough traffic but with this strategy, you just trying to help people find you.
So, Google yourself and see what comes up. then you will find a website with a similar name or keyword there people probably worked really hard to get to the top of the search results. So you need to learn how you can a single keyword can change the ranking of your website
There are many ways to find keyword such as tools and software which will help you to find the right keywords. To get a better understanding of the keywords you can dig a little deeper to understand how competitive the keywords are and what your chances are for ranking
Optimize Title Tags
Title Tags are actually one of the most important factors for SEO. They’re the title of the page, you can see them at the very top of your browser. The simplest way to handle title tags is to include one keyword and a few descriptive phrases which tell the visitor what is the page is about for better understanding of visitors.
Are you going to get a lot of traffic title tag?
No, but you have a good chance of showing up for people searching for those specific terms which lead to better growth for the long term.
Don’t go crazy to build your SEO. Yes! you might capture Google’s attention and rank higher, but you’ll lose the interest of real people. It’s better to work them in as part of the natural language of your page and make sure everything reads well.
Search engines also pay close attention to the file names of your pages and images. The best to way optimize them is to focus on the theme for each particular page. Add keywords include headlines and sub-headers for proper representation. And create a post as organized as possible.
Add Meta Tags
Meta tags don’t carry much weight with search engines optimization but they’re good to have. they won’t get you ranked any higher. They can have an effect on your traffic though, as before clicking to your webpage link people prefer to know on which they are clicking.
It should be written for people not for search engines optimization because it’s your very first impression with potential visitors. Try to add keywords if you can. You’ll be limited as to how much meta description you can write roughly about 150 characters.
It should be clear that people thinking, “Yes! This is exactly what I want!”
You might not be able to rank on the of search page but you can show up at the top of the search results for people who are actively looking for you and specific content you provide.
If someone wants one of your products and they want some more information or like to contact you, they’ll probably do a search in Google, and not for general keywords. They’ll be looking for you, your website or your product then they will need unique keywords which is applicable for your website.
Understand Your Competition
Look for those websites which share your business model as well as the ones that are dissimilar to yours but compete for the same searches.
What are they doing well? What content they have that you’re lacking?
Also, study their reviews and rating on social media activity to learn what their customers think and adapt according to the need of visitors.
Build Your Social Media Network
Join Social Media Network such as Twitter, Facebook, LinkedIn, Instagram, Pinterest, etc to connect with your prospects and audience of your content. It increases the exposure of your content and also helps in the long run. You can divert traffic from social media to your webpage and vice-versa.
Plan Your Site
With an understanding of what consumers, want and the keywords they use, plan according to how you can deliver the best content according to the need of people.
By proper planning, you can easily rank higher than expected and at the same time make your content more presentable and clean.
These are a few points you should consider to build SEO strategies. And the last thing you need to work hard on your content as if you not able to provide good content no one will prefer your content even how much time and effort you put on search engine optimization.
Thanks for reading!!
I hope the article helps. Let us know about your experience in the comment section.