The term ‘digital marketing’ encompasses a broad range of marketing activities carried out online by businesses seeking to promote themselves and their products and services, while also learning about their target audience. It can include marketing efforts on social media, within emails, on websites, and all forms of online advertising.
Digital marketing has the ability to help businesses better connect with their customers, learn valuable insights about the success of their marketing efforts, and learn whether their customers needs are being met. For businesses big or small, working with a digital marketing company in Surrey can give them a seriously competitive edge, even if they don’t sell any of their wares or services online.
Here are just a few of the many ways in which digital marketing can be highly effective for businesses:
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Enables them to reach customers
When carried out effectively (i.e. with professional help) digital marketing can help businesses of all shapes and sizes reach potential customers through the use of a variety of media sites and platforms.
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Makes them more competitive
With a robust digital marketing strategy, and good use of the latest digital technologies and tools, businesses can take the lead over their competitors.
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Helps them learn about their customers
Being able to get accurate, up-to-date feedback on customers can play a vital role in the success of a business and help them to serve them better.
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Boosts sales
Digital marketing can help businesses boost their leads and sales, which can lead to higher profits.
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Helps them save money
Whether a business sells their products or services online or not, digital marketing can still be a highly effective and affordable way to learn about their customers, which in turn, helps them to serve them better.
Common digital marketing strategies
Below are some of the most popular and effective (when executed properly) digital marketing strategies:
- SEO or Search Engine Optimisation
- Social media platforms (Instagram, LinkedIn, Facebook etc)
- Content marketing
- Creating a functional website
It’s important to remember, however, that while digital marketing can be incredibly beneficial for all manner of businesses, it should never be treated as a solution that is one-size-fits-all.
Digital marketing for all Canadian businesses
How effective digital marketing is for a business, is usually dependent on a number of factors, and working with a professional agency can help you identify these and use them to your advantage.
For businesses with an online focus, such as ecommerce companies, using search engines, email campaigns and social media will come naturally to them, while for others who may not have a big online identity, such as local shops, just showing up in a local search or online directory, and being active and creative on social media, can help them get noticed.
The great thing about digital marketing is that it doesn’t have to cost the earth either. While bigger companies may wish to invest in slick advertisements online to attract customers, smaller businesses and startups can use email campaigns and social media free of cost to promote themselves.
That said, there are certain regulations companies need to comply with in terms of online marketing, and trends and techniques can change often. Having help from a digital marketing agency in Surrey helps businesses navigate the sometimes murky waters of the online world with ease, and achieve transformative results.
When used appropriately and with creativity and intelligence, digital marketing can change the game for businesses of all shapes and sizes, within virtually any industry. Could it help yours? Without a doubt!