Social Media Marketing is a new player in this field of Digital Marketing where brands and consumers face each other.
If this is so, there is no doubt that there is room to ask ourselves: has advertising changed? Has the way of seeing the product or the brand changed? Has the consumer changed?
If this is the present, what does the future hold when it comes to marketing?
Evolution reached marketing and advertising.
As expected, techniques and approaches had to change.
Not only because the speed at which the world moves requires it, but also because of the value and weight of the market today.
To understand all the variants that Social Media Marketing affects, we must break down step by step what this term means.
What is Social Media Marketing or Social Media Marketing?
Social Media Marketing is a series of tools that when put into action open different communication channels in the digital world.
The key to all the concepts is that Social Media Marketing refers to the strategic creation of a new communication channel with the 100% digital audience.
It’s no surprise that marketing has had to find a way to evolve with consumer needs.
Those who have gone from being just a consumer entity to become an audience, with opinions of such great value and weight on the web that they can give wings to a campaign or destroy it in a two-for-three.
This is how Social Media Marketing was born; the answer to the search for a new communication path to relate brands and products with each and every one of the Internet users who surf the web daily.
For its part, Social Media Marketing is such a broad term that many people who seek to boost the image of their company ask: “What is Social Media Marketing?”
This is a common question, especially since it is too broad a term and also encompasses many things.
The definition of Social Media Marketing is difficult to describe.
But a very popular definition says that it is the methodical use of Marketing with other technological and technical concepts to achieve specific objectives for a company.
The participation of the community of people and society in general has driven the growth of Social Media Marketing.
There is hardly anyone who is not participating in one or another type of social platform.
Either exchanging emails, using chat or posting photos and exchanging music, etc.
With the increasing number of online community engagement, social media has become an important medium that is being explored by marketers.
In it, they find the most effective way to get closer to customers and get to know them deeply.
Salespeople have a double advantage in the fact that they are able to get in touch with those who have already become their customers and experienced their products.
This is how potential customers can be inclined or influenced to buy the product.
Unlike traditional media where readers or viewers are passive participants, the social network is a place where customers actively participate and exchange information.
So they share their experience, giving their opinion and comments based on their understanding.