A digital marketing agency helps you make more sales by using a variety of strategies that serve to attract your ideal customer and get them to take the best action on your site. When planned correctly, these actions lead to your and the customer’s satisfaction at the same time.
The services that marketing agencies offer can vary a lot but, in general, you can expect these types of services:
Google AdWords
Google AdWords is a great tool for capturing the attention of potential customers right when they know they have a problem and are looking for a solution. Most people turn to Google to find solutions to their most pressing problems, so running an AdWords campaign that targets these prospects (potential customers) can be very rewarding.
SEO
Having your articles rank high in search results doesn’t just build brand awareness or get more page views. SEO is more than that. If your content is at the top of search results, you will be able to capture potential customers at the right stage of the buyer’s journey, exactly when they will be aware that they have a problem you will be there with the solution.
Facebook advertising
The tools to target the right audience, together with its mammoth user base, make Facebook the ideal platform for any business to get a good return on investment. When you advertise on Facebook, you can target your audience by filtering by gender, education level, annual income, geographic location, interests, status update, and even in relation to important happenings in their lives.
Video advertising
YouTube reaches more viewers between the ages of 18 and 49 than the top 10 shows on television. This massive audience combined with increased engagement makes YouTube advertising another great way to get a good return on your investment. Videos can also be used to target your ads based on demographics, habits, geographic location, interests, YouTube channel and even more.
Mobile marketing
More than 50% of mobile searches lead to a purchase. When this search is in relation to a locally based business, this number is even greater 78% of mobile searches result in an offline purchase, and furthermore the search terms indicate a more obvious purchase intent. There are many options a digital marketing agency has when it comes to investing in mobile advertising, such as mobile advertising on YouTube, in-app advertising (within apps), and focus on installing mobile applications.
Content marketing
Content Marketing is the fuel that fuels many billion-dollar businesses. Most businesses think that creating content is about writing a few posts every week and putting it up on a website. But those who care about sales and not about vanity metrics (statistics that gratify vanity and not substance) know that it’s more complicated than that. The services that an agency can offer within content marketing include post writing, infographic creation, SEO writing, content analysis and promotion on social media or other channels.
Email marketing
Email is still the tool that generates the greatest return on investment when used right, despite the email bombardment and all the new social media. In fact, for every dollar spent, email marketing generates $38 in revenue. Digital marketing agencies may offer services such as list building (collecting newsletter subscriptions), generating interest in your list so that attention does not fade, list segmentation, or optimizing auto responders.
Ultimately, there is a single factor that determines whether or not your site sells Are your visitors taking the actions you want them to take This means having the right user experience on the site, the correct design of the data collection forms and other graphic and design aspects that can increase the generation and conversion of leads (users who explicitly express their interest in your products) into customers.