“Amazon Standard Identification Number” popularly known as ASIN is a unique identifier formed using a combination of letters and numbers. Every product(s) on Amazon generally gets an ASIN number soon after getting listing approval. It is Amazon’s version of a seller’s SKU (Stock-Keeping Unit).
Amazon Reverse ASIN searches are great for bringing out keyword research on your competitor’s products and also benchmarking your results. In case you do this over time, then you can even find search patterns.
The reverse ASIN is typically a powerful process, but to work it well, you have to ensure that you are targeting reverse ASINs that directly match your products. You also need to go after exclusively those keywords as well as search queries that are appropriate to your products.
But the question is how to do it. Still, many sellers do not know much about Amazon’s reverse ASIN and how it works. If you are among those people, then this article is for you.
Here we have made an ultimate guide to the Amazon reverse ASIN lookup. Moreover, we have added points that you need to know about Amazon Reverse ASIN. Let’s have a look at the guide below.
What Is Amazon Reverse ASIN?
Amazon Reverse ASIN lookup is among the best keyword research strategies you can use to discover suitable keywords for your product. This research method is great because it demonstrates what keywords your competitor sellers on Amazon are already using.
Using the Amazon Reverse ASIN lookup, you can quickly get the best Amazon search placement, moreover, you do not have to spend much time and effort to add details to the Keyword Tool.
With the Amazon reverse ASIN lookup, you are using the keywords that already have proven to work successfully for your competitors. The Amazon reverse ASIN lookup tool gives you the exact keywords a competitor’s product is presently ranking for by just entering the ASIN of the product.
This is very essential because you can simply skip all the trial & error as well as qualify for keywords that are working successfully for similar products. Then you just need a little time and a little bit of ingenuity to develop your optimization and PPC strategies based on the offers you get.
NOTE:
This is a much faster and more efficient way to find keywords that attract more buyers and convert better.
How Does Amazon Reverse ASIN Work?
The Amazon reverse ASIN shows what keywords a particular product is presently ranking for. Performing an Amazon reverse ASIN search is very easy. You can do it in just 3 easy steps. So, let’s see how the Amazon reverse ASIN search works:
Get the Competitor’s Product’s ASIN:
- Search for a similar product that you are selling
- Click on the product
- Scroll down to find the “Product Details”
- In “Product Details”, you will get a unique ASIN number.
Open A Reverse ASIN Tool To Search For The ASIN
- Open the best reverse ASIN tool like Zonbase
- Paste the ASIN number into the search bar
- Hit enter and you will get the details
Collect Suitable Keyword
- After hitting Enter, Zonbase will generate keywords within seconds that one can use in their product’s PPC campaigns on Amazon.
What Is Zonbase?
If you want to rank #1 on Amazon then you have to beat your competitors there. And to spy on your competitor’s keyword rankings on Amazon for sponsored ads, Zonbase is an easy Amazon Reverse ASIN search tool.
The Zonbase tool lets you conduct a reverse ASIN search to find effective keyword suggestions, search volume, short-tail & long-tail keywords, proper search terms, etc. to optimize your SEO Amazon listing techniques and rank #1 on Amazon Search Results.
Let’s know how you can use this tool to rank better with your product.
How To Do A Reverse ASIN In Zonbase?
Researching for keywords is a crucial factor in making a profitable business on Amazon. And having the best Amazon Reverse ASIN tool like Zonbase is a great method to improve your traffic and conversions to boost your sales.
So, let’s now see how you can use the Amazon Reverse ASIN tool to optimize the process of your keyword research.
- First, Open the Zonbase tool on your device.
- Log in to the ZonBase account
- On the dashboard, select ‘Reverse ASIN’.
- Next to the country flag, you will find the dropdown button. From the dropdown button select Marketplace.
- Going to Amazon, copy the ASIN of the products that you want to target
- Paste the AISN or URL into the search bar
- Click on the ‘search’ option.
- A pop-up containing your competitor’s ASINs will then appear in front of you.
- Go to Amazon to search for 3 similar products. You can simply run one reverse search for 1 competitor ASIN, but it is always better to use more. In case you decide to use more, you need to paste the ASINs/URLs individually.
- Copy the Products’ URLs/ASINs.
- Go back to Zonbase
- Click the dropdown button in the pop-up.
- Here, paste your competitor’s ASINs or URLs in the search bar
- Click ‘Add’.
- Once you are done pasting all the ASINs/URLs, click ‘Analyze’
- Wait for the results.
- Generally, the results show your product’s ranking and your competitor’s ranking on the Amazon search result pages for different keywords. Also, you can see the search volume, frequently used words, smart score, as well as word frequency there.
- Click on the ‘Find a possible supplier’ option if you need an authentic supplier option.
- >To download the results into a spreadsheet, click on the ‘Export’ option.
NOTE:
You can do 10 searches a day on the standard plan of Zonbase and 250 searches a day on Zonbase’s legendary plan.
How You Can Use Reverse ASIN Lookup To Find Profitable Products/Benefits
Amazon Reverse ASIN searches can help you in many ways. Here is how you can use Amazon’s reverse ASIN lookup to optimize listing on Amazon.
Keyword Extraction
One of the most profitable aspects of reverse ASIN search is the process’s capability to extract the most-competitive keywords. You can use the keywords (you got from reverse ASIN searches), to rank better on Amazon search result pages. With the help of Reverse ASIN lookup, you can get rid of manually figuring out which keyword your competitors are using to rank #1.
Leading Your Competitor
There are millions of products are available on Amazon. Thus, a seller has to have a useful strategy to reach their target audience. With the help of reverse ASIN search, you can discover everything about your competitor to lead them in your chosen niche.
Save Your Time And Energy
If you have to follow the manual trial and error method by going to a product’s bullet points, description, FAQ section, and so many then you will do nothing but waste both your energy and time. With the help of a Reverse ASIN search, you get useful keyword details within just seconds. So, it saves both energy and time.
Saves Your Money
When you know the process of using the right tool to understand your competitors better, you do not have to pay anyone else for the job.
Pay-Per-Click Strategy Optimization
When you run a Pay-Per-Click campaign, it costs you a considerable amount of money. However, if the campaign provides you with a good Return on Investment then it is okay. And one such campaign is the Amazon Reverse ASIN lookup. It helps you to optimize your Pay-Per-Click strategy to get better Amazon search results ranking.
Increased Traffic And Conversion
By using Amazon reverse ASIN searches, you can improve the traffic and conversion by simply boosting the probability of appearing on top of the Amazon Search Results and Recommendations. Consequently, you get increased traffic and conversion which can invite further sales & profit!
FINAL WORDS
If you are serious about vending on Amazon, start using Zonbase today. With Zonbase, you will learn about the exact search terms your competitors are using in their PPC strategy campaigns on Amazon and sponsored ads. Furthermore, with the exact search terms from your bulk ASIN search on Zonbase, you can create even better campaigns and get your products to rank #1.
Use a quality tool like Zonbase to get accurate information – anything inaccurate is simply betting your deals on a guess. So, the better tool you use, the faster you make more sales and profit.
Best of luck with your business on Amazon!
FAQ:
Q. Why should we do an Amazon reverse ASIN lookup?
A. Amazon Reverse ASIN search is an efficient, effective, and convenient method to get the correct keywords quickly. The keywords you get from reverse ASIN lookup, are the keywords that ranked higher and earned the most revenue on Amazon.
These are also the keywords that already worked for similar products successfully from your competitors. So, to lead the competition on Amazon, you need to do an Amazon Reverse ASIN lookup.
Q. What is Zonbase used for?
A. Zonbase is a research tool for reverse ASIN lookups. The detailed information you get from Zonbase will help you to come up with more appropriate content, better strategic marketing, as well as PPC campaigns. It is a useful tool that helps you to lead the competition.
Q. How can I find the most suitable keywords for Amazon?
A. To discover the most suitable keywords for product ranking on Amazon, you have to use a reliable keyword research tool like Zonbase.