Businesses have been very competitive with the advent of new technologies. So there is a need to stay ahead of the competition and ensure an adequate number of visitors to your website to convert them into positive leads. But how you must remain apart from the competition and ensure there is a sufficient number of website visitors. You must utilize several website SEO best practices to ensure this.
Web admins cannot afford any drop in the ranking of their website. It would lead to a drastic fall in eyeball share of the audience and ultimately lead to a lowering in mindshare among the audience. Therefore, it becomes necessary to deploy experts and ensure proper technical SEO practices to prevent a fall in ranking. This article will discuss the factors you must consider to optimize website ranking.
Check the website speed.
How do you feel while waiting for a website to load? Isn’t it more frustrating when you try to access the website over your smartphone? Studies show that 53% of mobile users will abandon your website if it takes more than three seconds to load. The increasing of the site speed will ensure more visitors, which will also improve the search rankings.
As an essential website SEO practice, you must optimize the images and utilize browser caching to ensure improved loading time for users. The redirects must be significantly reduced, and webmasters must give priority to the content above the fold. It enhances the performance of the web page and ensures that the visitors stay on the website. The webmasters must use Google Page Speed Insights, Lighthouse, GT Metrix, etc., to gather knowledge about the page speeds and suggestions for improvement.
Installation of SSL certificate
Sometimes users would receive a “Not Secure” warning that would make them move away from that site. It is because web browsers, like Google, penalize websites that are not on the HTTPS platform. The Google search engine also uses this as a lightweight factor while ranking websites. Unfortunately, such steps can severely lead to loss of website traffic along with a drop in search rankings.
The SSL certificate helps to encrypt the communication taking place between the visitor’s browser and the webserver. Thus, no third party can have access to this interaction. Moreover, if you are an e-commerce website, you must mandatorily buy SSL certificate to adhere to the PCI-DSS guidelines.
Fix the broken links
While using links can be beneficial for your website, you must be cautious about the link structure. The links across the website must be in order, as it would not be suitable for your visitors or the search engine that does not lead to the correct URL. The broken links are due to specific reasons based on the type of error that shows.
Some of the broken links may be because the server is not identifying or recognizing the URL, or the web page does not exist anymore. While it is essential to check the broken links on your site, you must also not link out to broken pages. As an essential technical SEO best practice, always check the outbound links periodically and audit each page across the website.
The site must be responsive.
There has been an exponential increase in smartphone users, with around 58% of all Google searches done using mobile phones. Mobile visitors are usually impatient, and they prefer visiting websites with better navigation. The websites with better site usability have improved customer experience and better conversion rates. The visitors can quickly embark on the customer journey and receive the information they need easily.
Search engines also prefer websites that are optimized for mobile users. Hence, businesses must optimize their websites so that they can be handled easily through smartphones. These sites enhance search visibility and the conversion ratio of the company. They also lead to lower bounce rates and see boosted social shares.
Search for any crawl errors
One of the critical technical SEO factors is to prevent any crawling errors. The search engines have only a short time to crawl your site, and they would prefer a smooth running of this activity. Low crawlability can prevent web crawlers from crawling your site properly. The crawlers have a time limit to crawl any website, and if they need too many resources, there could be problems indexing your site.
These errors can occur when the search engine tries to reach specific site sections but fails in their attempt. The webmaster can easily access the crawl errors, if any, through the Search Console dashboard. For example, there could be site errors, server errors, robot’s failure, etc. The team should locate these errors and rectify them at the earliest.
Remove duplicate or thin content.
Search engines are vigilant against duplicate content, and any such incident causes the search engine to choose the page that must be ranked higher. Sometimes, the original page may not be selected favorably during search ranking. The site can face loss in ranking and traffic. Link equity can also be lost as the other sites would have to choose between the duplicates too.
Another critical website SEO factor is to avoid thin content that will not improve the quality of the search result page. Always remember that you cannot use automatically generated content or using affiliate pages devoid of any reviews. Also, using doorway pages are strictly prohibited, and you must provide content that is well-written and adds value to the visitor.
Optimizing head tags
It is also critical for webmasters to ensure that the header tags are correctly in place. The H1 tags are the most important as they inform search engines and visitors about the page’s content. The crawlers can read through the code and ascertain the information provided in the header tags.
You can also use keywords in the header tags, and it helps search engines to get the context for your web page. The header tags must be consistent and ensure that a consistent UI is put up for the visitors. Always keep the headers for the last and ensure that proper proofreading is carried, and they are optimized to the fullest before publishing.
You have designed a fantastic website but remember to adhere to the technical SEO requirements too. It can be the difference between having a few visitors and ensuring the site is sought by your audience.
Webmasters must be aware of SEO best practices to ensure that your website ranks highly during a keyword search. To make it easy for you, we have discussed some of the critical factors you can consider for your website.