Blogs will be the news and education outlets of the future. They are a prominent presence on the internet. Many people once dreamed of creating a website but didn’t have any interesting content. Even the smallest websites can get a lot of traffic from the blog. A blog can grow to over 365 pages if it is maintained daily. Each blog post is its own page with blogging software like blogger or wordpress. Traffic will surely come with all the content and a niche.
The internet is no longer a place where you can build it, and they will follow. This may have been true at the time the internet was created and over the next two years. Even the most popular and well-known blogs can be difficult to find if they are not promoted or networked. It would be great to create a website with targeted content and see the traffic come in. This would mean that there would be many more wealthy bloggers. Blogs are also a great way to keep up with the most recent news in any industry. Today, I can read blogs about current events and humorous stories days before broadcasting on radio or television. Blogs are more powerful than many realize.
You should ensure that your blog has a niche or targeted audience if you’re thinking about starting one. A blog could be a blog about gardening, marriage, marketing, business, or graphic design. You can also start a blog about superheroes and ninja-clowns. It would be a surprise to see how many people have blogs and even more surprising to see what people are blogging about. Regularly reading blogs is a great way to gauge your target audience and keep up to date with the latest trends and techniques in whatever industry you are interested. Blogs are the new media format. With sites like Digg and Twitter, Reddit, and stumble upon, you’re sure to be noticed!
How can you sneak some self-promotion into your blog or other blogs? This shouldn’t be difficult if you’re writing a blog in your industry. Imagine that you are a martial art teacher. Start a blog about martial arts and promote it. Every now and then, you can list your business and expertise on the blog. If they like your content, other professionals will link to your blog from their sites. This is basic blog promotion. You can also submit your blog to a lot of feed websites, like Technorati.
Networking is another key element to blog promotion. Bloggers believe it is considerate and polite to leave comments on blogs in order to show appreciation and contribute to the community experience. You can also leave a link to your blog in comments, which allows others to find you on other blogs. It’s a great way for your blog to be discovered and to make friends through the blogosphere. This is a great way for you to get regular readers of your blog.
If you have a website for your business, I recommend adding a blog. It doesn’t matter if it’s a news blog for the industry or a blog about current events in your company. This is a great way for you to add words (content) to your website that are similar to food for search engines. Experts agree that a blog can help you connect better with your customer. They can post comments and address any issues. It is a way for consumers to reach an authority figure in the company. Toyota, Google and HP are just a few of the large companies that use blogging.
If done correctly, blogging can be a powerful tool for promoting your business. The blogging world is vast. If you’re ready to start a blog, be sure to plan how to market it. Submit it, and then network! Commenting is a great way to express yourself. Comment on another blogger’s blog if you enjoyed it. Bloggers love feedback. It often leads to friendships and new readers.
Blogging is a great way to establish your brand, employer brand, and personal brand online, increase traffic to your site, and be found in search engines when people search for your products or services.
What are the key mistakes to avoid when building a business blog? These are not the common mistakes that people make, such as not updating your blog regularly or not commenting on other blogs.
These are the top three mistakes that I see business bloggers making:
- Don’t brand your blog. I suggest you consider the following areas: a) Ensure that your blog name is related to your company and the services that you offer. b) Ensure that your business blog design follows your corporate identity. Business blogging is becoming increasingly popular due to the availability of many affordable and free blogging tools. This is great – but don’t skimp on the design of your blog. It should reflect your corporate identity as well as make it easy for your readers to navigate. (c) Create content that is relevant to your niche and target market – your blog can be a way for you to showcase your expertise in your field.
- Don’t connect your business blog with your corporate website. If you have a corporate site, make sure you have a link to your blog from that website. This link should not be a link to your blog that is created on a different platform. WordPress.org is a great blogging platform that allows you to host your blog and your website together.
- You don’t need an about page. Your about page is the most visited page on your website or business blog. People want to know more about you and your team who are creating your blog. They are interested in your professional credibility and are interested in your personal details.