So, you have begun preparation to launch your online retail business in Blackpool. As required, you have drafted a business plan, figured out your target audience and gotten an ideal location for your business. At this point, everything regarding your offline presence seems ready. But what about your online presence?
Of course, you’ve made the necessary plans to create a website for your business. And when it is ready, you expect visitors to start flooding in. However, you fail to realize that a website doesn’t automatically hook potential clients, causing them to engage with your business. For this to be possible, your website must come with some features. Lucky for you, we have highlighted the features below.
- Contact Information everywhere
Contact information remains one of the most important features of a business website. Unfortunately, some business websites in Blackpool lack this feature. Without contact information, how do a potential client contact you?
To ensure that you are easily reachable, it makes sense to include your contact details in specific areas on your website. Don’t make these details hard to find like some treasure. Rather, make them easily accessible, probably at the top of the page. That way, whenever the need to contact you comes to a visitor’s mind, finding your contact information should be easy-breezy.
- Blog
If you want to market your business, you must make blog posts. Imagine blog posts as a fishing net and your potential clients as fishes. Without the net, how do you catch fish? An SEO blog post will not only drive traffic to your business but will as well put your business in the limelight.
All prominent business websites have blog posts. Thus you will be making a huge mistake if you fail to consider adding blog posts to your business website.
The benefits of blog posts include:
- Search engine optimization (SEO)
- Helps build your network within your niche
- It helps establish your company as an expert in your industry and connect with your customers.
- Testimonial and case studies
Gone are the days when business owners sway customers with catchy business taglines and promises. Ok, your weight loss product is effective in shedding weight. But do you have proof, or should your customers take your word?
If you expect your customers to engage with your business without proof, then you need to wake up. We are in the 21st century, where businesses sell fake products. That said, if you really want potential customers to believe that what you sell is legit and works as stated, you need to include customer testimonials on your website, including case studies. This will bestow more credibility on your product.
These days, people’s buying actions are often determined by others. A customer would assume that if 10 people who bought your products had good things to say about it, the product must indeed be effective.
- SEO
Customers who know your business should be able to find your website easily. However, what of those who don’t? How do they locate your website and engage with your business? That is where SEO works its magic.
SEO makes your website visible to your target audience, who could be living in Blackpool or its outskirts. Optimizing your website with the right keywords is important for website traffic and generating leads.
Failure to consider SEO when building your website is like failing to put a “for sale” sign in front of the house you intend to sell. How do people know you want to sell the house?
- Geographical location
Many businesses with physical locations depend on customers within a certain geographical area. Fortunately, most people include locations when searching for businesses around them. Thus, adding your geographical location to your website is a good SEO practice. It’ll help potential customers locate you easier than a business website that has no location on its website.
For example, if you need a locksmith, you will likely enter queries like “Locksmith in Blackpool, UK.” This is why you must add your location in page titles and other metadata, including the text that appears on your website. If you serve different locations, it makes sense to create a landing page on your site for each location.
- Live chat
Not everyone has the patience to search for the FAQ page on your website to find the answer to a pressing question. In fact, let’s be frank, a huge percentage of website visitors are a little lazy. So, the chances are that they won’t want to take the time rummaging your website for the FAQ page. To solve this common issue, it is best you integrate live chat software into your website.
A live chat is a tool used to provide real-time services online. It allows visitors to get quest responses, support, or information, through an available chat window. All they have to do is type in their query in the live session and expect a prompt reply. With this amazing feature on your website, you expect customers to engage more with your business.
- The right web design
Humans are biologically hardwired to pay close attention to visuals. So if your website lacks those elements that can hook your visitors at a glance, the zeal to engage your business won’t be there. In addition, most website visitors attach reliability and professionalism to quality web design. That said, if your website boasts of dull web design elements, the chances are that it would chase visitors away.
To hook potential customers from the onset, compel them to poke around your website and engage your business, you need a good web design blackpool. Having a good web design will enhance your audience’s user experience and make them want to return.
- About us section
Visitors who are new to your business will want to know what you offer, how you operate, etc. An about us section provides insight into your business. It allows you to talk about your business’s mission, history, and future goals.
Most website visitors want to know the business they are dealing with. So, failure to have an about us section on your website would make it impossible for potential customers to have an insight into your affair.
Conclusion
Your website is an ideal representative of your business offline. Thus, it makes sense to ensure that it creates a good first impression otherwise, you might miss out on leads.And how do you ensure that your website creates a good first impression? It is quite simple. All you have to do is include the right feature, and trust them to do the magic.
