Many small business owners write a press release, send it off, and wait for results. Days pass and nothing happens. There are no media mentions, no traffic spikes, and no replies from journalists.
This is a common experience, but it does not mean press releases do not work. It simply means that submitting a press release requires more than just writing a paragraph and clicking send. It takes a clear structure, an engaging message, and the right distribution strategy.
EasyPRwire, an online press release distribution service, works with small businesses, startups, and solo founders to help them get their announcements picked up by real media channels. This guide outlines what makes a release successful and how to improve the chances of it being published.
What Makes a Press Release Worth Publishing
Before thinking about where to send a press release, the content itself should be strong and well-structured.
A professional press release should include:
- A short and specific headline
- A lead paragraph that answers who, what, when, where, and why
- Key details or data that support the story
- One or two quotes that add clarity or personality
- A short company description
- Contact information for follow-up
Most editors only spend a few seconds reviewing a press release. The key details should be easy to spot at a glance.
The Value of Online News Release Distribution
Once a press release is ready, the next step is distribution. While direct email pitching is an option, it requires time and research. This is where press release distribution services can save time and deliver better reach.
Services like EasyPRwire allow users to submit a press release online and distribute it through trusted media partners. Each submission is reviewed for clarity and quality before publishing. Their order form makes it simple to get started without the need for technical setup or outreach lists.
Ideal Length and Format for a Press Release
Press releases are most effective when they are clear and concise. In most cases, 300 to 500 words is enough to get the message across without losing the reader’s attention.
To make the release easier to read:
- Use short paragraphs
- Keep the language simple and avoid complex jargon
- Focus on one main topic or announcement
- Use a quote to support the story
If needed, content guidance and formatting support is included with each submission through EasyPRwire.
Choosing the Right Platforms to Submit
Not all press release submission websites provide equal value. Some offer wide distribution but no real visibility. Others list content on low-quality pages that do little for SEO or branding.
When selecting a distribution service, it helps to ask the following:
- Will the release appear on respected sites or platforms?
- Does the service provide a report showing where the press release was published?
- Is the content reviewed by an editorial team?
EasyPRwire provides answers to all of these on their about page and offers direct support for every customer.
Promoting the Release After Publication
Once the press release is published, promotion plays a big role in how far it goes. Sharing it helps increase visibility and improves the chance of reaching the intended audience.
A few simple steps include:
- Posting the release link on social media
- Including it in a newsletter or email update
- Adding it to the business blog or media page
- Using it in sales conversations or investor updates
These efforts help extend the reach of the release and show potential clients, partners, or press contacts that the business is active and credible.
Getting Help When Needed
Many business owners are new to public relations and might need assistance with wording, format, or choosing the right distribution tier. EasyPRwire offers built-in guidance and a team that reviews submissions to make sure the message is strong.
For common questions, their FAQ page is a good starting point. If direct support is needed, help is available through their contact form.
Conclusion
Submitting a press release that gets picked up is not a guessing game. It is about presenting a real story, making it easy for editors to use, and choosing the right platform to distribute it.
With a thoughtful approach and professional support, even small businesses can get featured and build awareness. Services like EasyPRwire make this process more accessible and affordable for those who want real results.
To get started with your next announcement, visit EasyPRwire’s submission page and follow the simple steps to distribute your press release online.