There is nothing worse than trying to log into your account for an application or website and being met with a terrible process that leaves you with a headache. Unfortunately, this is highly common today with many users giving up after a couple of attempts because they cannot confirm their details. This can lead to lost revenue, high bounce rates, and angry customers. So, to ensure that you do not fall into this trap, you should always work towards building the best user experience possible.
How Can I Improve the Login Experience for My Website?
While it can be easy to think that a login page is just a means to an end, this could not be further from the truth. Login pages are the first interface that registered users interact with when visiting your site, and provides a clear picture of the kind of experience they can expect when they sign in.
So, if your login page has a terrible interface and poor user experience, most people will expect your entire site to be challenging to use. Fortunately, there are several ways to boost your login user experience and ensure you don’t end up in this boat, such as:
- Show Password Button: Longer passwords have become tremendously common in this age of high digital security as they are often more secure. Unfortunately, the longer the password the harder it is to type as the characters are often obfuscated for privacy. By adding a show password button, you can allow the user to temporarily transform all characters they have typed into plain text, giving them a quick opportunity to confirm they have input the right details before submitting.
- Allow Multiple Sign-In Methods: If your registration process collects multiple identifiers, such as username and email, you may want to allow the user to log in with either option. Emails are often general with each person having only a limited amount of emails, but usernames are created on a case by case basis. Presenting a username-only field can often lead to a user smashing in all the usernames they can think of before landing on the right one, which may take a few minutes. You can also take things further by allowing users to sign in with a popular social network, such as their Google account.
- Always Include the Forgot Password Button: Almost everyone has forgotten their password to a website before, and you should expect at least one of your users to start scratching their heads when they land on the password field. So, be sure to include a forgot password button as this could lead to users staying logged out of your site forever.
- Link to Sign Up: You should always assume that some visitors to your login page do not have an account. However, these guests may still be interested in joining your website and becoming a registered user. This is why you should always include a signup button that will redirect users to a registration page. If your website does not have open sign-ups, you can display a short message indicating why you are not taking on any new users.
Conclusion
Good user experience will always be the key to a successful website. The last thing you want is for guests and potential customers to feel frustrated each time they need to sign in to their account. However, by following popular guidelines and paying close attention to how people use your website, you can make slight changes that significantly enhances the login experience.
These small changes often lead to big results as having a seamless user experience will not only help to boost visitor satisfaction but also encourage return visits to your site.