In this digital age, a lot of retail businesses have installed public WiFi in their stores and offices. This public WiFi is mostly open or the retailer gives out the password to the customer so that they can connect to the network. Social WiFi marketing refers to physical locations at a retail store that allows customers to connect with a WiFi using their social media credentials.
A customized WiFi landing page is presented to the user and he enters his credentials on that page. Once he is connected to the WiFi using his social credentials, the data is then integrated with his profile. While it may sound insignificant, in terms of marketing, this technique can pay huge dividends as a way to re-market your products and services.
How Does Social WiFi Marketing Work?
Almost everyone uses social media in today’s world. A well-maintained social media profile contains essential information about a person. It contains all the basic information like his name, address, and contact information.
On top of that, a profile may also contain what a user likes and dislikes. Retailers can use this information to target their customers effectively. They can use it to conduct surveys, send emails, and market new products.
Encourage Them to Sign In
The very first thing that you need to do is to convince visitors to sign onto your network. The best way to make it happen is by offering them discounts if they order from your online menu. It will encourage more and more people to use your captive portal tool and sign in voluntarily.
Present Them with a WiFi Landing Page
Your next step should be to present a landing page on which they have to sign in via Facebook or any other platform. It will help you get more likes and visitors on your social media pages and you will get their social information.
Study Their Social Media Information
Now that you have everything you want, you need to put it to good use. You can study their behavior once they are connected to your WiFi. Social WiFi can be used to find out which websites they visited and how long did they stay on that specific website. This information can be used for marketing purposes.
Market Your Products
Lastly, with all the information you have analyzed, you can market your products in a much better way. You can find out what they like and dislike and ask to fill out forms and surveys so that you target audience for your marketing needs.
How Is It Beneficial for Your Business?
Asking your customers to sign in to your WiFi using their personal social media accounts sounds like a hassle. You have to convince them to give up their information. But, when you look at the benefits, it improves your ability to connect with customers.
You can collect demographical knowledge, behavioral data, and improve your engagement at the same time. It proves to be very beneficial for your business in the long run as you can greatly improve customer experience through social WiFi.
Improve Brand Awareness
Social media platforms are the best way to reach customers. Nearly everyone in today’s world has a social media account. You can easily reach your targeted audience through a social WiFi as you get direct traffic on your social media pages.
Engage With Your Customers
The more you communicate and engage with your customers, the better your conversion rate gets. You can use different social media platforms to check up on your customers. It will help you get an idea about what they want from you and your services.
Enhance Customer Satisfaction
You can customize the messages you send to your customers. Moreover, you can also create a captive portal tool that is specially created for them. It improves customer satisfaction, which improves your sales.
Build Brand Authority
When customer see that you have put an effort to provide good services to them, it creates a good impression. Customer who are happy with you are your services act as vocal votes about your business. It builds your brand authority and helps you to establish yourself as an industry expert.
Cost Effective Marketing
Lastly, the best part about social WiFi marketing is that it doesn’t cost that much. It is one of the most cost-effective ways of receiving traffic. You can customize your plan according to your needs and make sure that you are not spending more money than you should be.