Concerned over lockdown impact on the business?
We completely understand! Through this blog, we will cover a pocket-friendly digital marketing plan that will help you pick up the pace while keeping your competitor in check. The blog covers a comparative study of which digital marketing is cheaper but more effective than others.
That said, if you are using digital marketing, you can minimize the marketing budget to balance business expenses. While, if you don’t, it is time to get started and see the difference digital marketing can create.
But first thing first, let’s understand the importance of digital marketing in India?
Corona started impacting business in 2019 and is continuing to impact still. It is not the only business that has suffered, but the globe has suffered as a whole, from health to wealth. Small businesses faced more challenges than we could ever expect. We all look back at the lockdown and the quarantine losses and often wonder, “Should we close down?”
Don’t! The market is picking up more aggressively now! It is time to focus on marketing strategies. This does not require an expensive marketing campaign using money we can’t spare. Instead, you can look for a digital marketing firm like Ascent Group. Ascent Group, the best digital marketing company in Indore.
Formulating a digital marketing plan on a tiny budget can be tricky, especially for start-up firms with zero brand recognition.
Here are tips to digitalize your business with a small budget:
- Create Multi-Purpose Content
Content is anything written creatively for the blog, on a website or video and ad campaigns. Content has become the foundation for many types of marketing activities. But the best part is that one piece of content can be leveraged in a number of ways.
For example, a blog post title or exert can be shared on a social media post with a link. Social media posts can be used to promote on all social media platforms. In a similar fashion, these posts can be diverted to mobile marketing, via, telegram or Whatsapp.
- Create a responsive website
Having a separate portal and handling of websites, mobile ads and marketing content is not only an expensive process but consumes a lot of time and energy. Whether you work with a limited budget or an open budget, your first step should be creating a responsive website. Not only is this budget-friendly, but also hassle-free.
But, what is a responsive site? A site that is desktop, tablet and mobile-friendly. The content/ image submitted on this site adjusts itself to other screen sizes and projections. This saves you from creating multiple content and editing.
- Creative Designing vs Social Media Handling
Image creatives are cheaper than videos. Also, thanks to Instagram reels that are trending 100%, you can find an in-house member or budget-friendly model to create reels and get them edited by a video editor or self-edit online. You can use a basic video camera or even a smartphone to create reels or short engaging videos. This reduces your recurring video creative cost. Videos are one of the best formats for sharing information online. Interestingly, Facebook boasts more than 4 billion video views every day.
While you can add the same budget of video making and editing into social media handling that includes smart targeting and search engine optimized hashtags and keywords for better reach. You can professionally get images or videos promoted on Facebook, Instagram and many other platforms for quick promotion.
- Retargeting Ads
Lead cannot be generated with one-time marketing of a campaign. For your company to succeed with a digital marketing campaign, you will need to generate targeted traffic, i.e., re-targeting.
How does it work? Retargeting targets website visitors who aren’t just browsing your site, but are actively looking for products/services and information. These are your potential customers. Re-targeting creates better conversion rates and such customers are more likely to purchase a product or engage services and ask questions. Brands like Flipkart, Amazon, myntra, ajio, etc are strongly focusing on re-targeting.
Remember, the objective of any business should not be to drive traffic but to have better conversion rates. Retargeting is an important audience-building mechanism that addresses parameters on the basis of behaviours, interests, and demographic details. Thus, placing ads before those who might buy from you. In simple words, supplying to those in demand!
In addition, retargeting also includes targeting your existing customers.
- Track Success to adjust campaigns
Social media management (SMM) can help increase conversion rates in real-time. The conversion rate is the percentage of viewers who are successfully converted into leads and customers.
Metrics and trackers such as return on investment (ROI), increment sales, returning visitors, reach, viewers and more are used to evaluate sales efficacy. Tracking the performance of every ad, post or blog will give you a better idea of which strategy is working in your favour.
Such metrics also highlight your weak spots within your marketing strategies. For example, if you know a meme post is gathering more attention than an informative post, you know where to invest your time and money. Acknowledging and using key metrics enables you to allot resources to the marketing strategies that are working.
- PPC Vs Social Media Promotion
For budget-friendly marketing, pay-per-click advertising is a must. In PCC technique you can maximize reach while minimizing budget. Around 45% of small businesses use PPC advertising.
Through PPC, you can develop greater brand awareness and get instant visibility to a relevant audience. For adjusting the PPC budget, you might revisit your target market, reach and strategically change things up for the best ROI.
PPC generates a high return on investment and allows you to limit expenditures to convert customers by using premium search techniques.
Social media Promotion, although an expensive process, is comparatively expensive for two reasons. Firstly, you have to promote on platforms individually, while on PPC, one adds one promotion works on the entire Google platform. Secondly, on social media, you need to pay for promotion, whether effective or not. While, in PPC, you only need to pay for impressions made. This gives you more potential customers.
- Hire an Agency with Experience
A newbie Agency might not be able to get you maximum conversion in minimum budget. An experienced digital marketing firm like Ascent Group has over 18 years of experience in multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones. The client base includes ICICI, TVS, Godrej, Indian Oil, Idea, LIC, Yamaha, milk lane, du Pont, hero, etc.
What makes it more demanding is the fact that we at Ascent Group, the best digital marketing agency in India, have 360-degree services encompassing Rural Marketing, Digital Marketing, Brand & marketing consulting services.
Contact Now! We offer guaranteed results!