PPC stands for Pay-Per-Click. This is a very popular marketing campaign that is used widely by many companies. In the campaign the business will be charged every time a user clicks on the link, they are marketing. The PPC campaign can be done via sponsored keywords ad in search engines, social media, ads, etc.
There are many advantages of running PPC campaign such as they are cost effective. Companies can set a budget on how much they are willing to spend on the campaign. The campaign keeps running till funds run out. PPC allows website owners to gain top position in search results in the chosen keywords. This is a definite way of web presence. Businesses are bound to generate more traffic, sales, and awareness of their website. Lastly web owners can run multiple campaign for many suitable keywords at the same time. There is no restriction on how many times or how long you can run the campaign for.
The first stage for Digitalinear is to create an audit for your website. In this stage we will analyse and conduct suitable SEO strategies that will meet your requirements of digital marketing. In this process we can identify the weak points and map out a plan of action that will help boost your website. This will help fill in any digital marketing gaps that you may have or improve on the existing one.
Initial part of our SEO will be to work out the audience and how we can capture the audience we require. Coming forward from this stage we can decide on the most valuable and highly searched keywords that associate to your product or services.
Digitalinear invest and highly prioritise to make your web pages highly optimized. Rich content and informative websites will answer user’s questions easily. Making website easy to use will indicate to search engines on how trustworthy your website is. And as a result, will gain higher ranking and website visits.
Search engines favouritism to websites which have least bounce rates and are mobile friendly. Digitalinear can identify your bounce rates and how mobile compatible your website is. Its never to late to fix these issues and gain the ranking your website deserves.
PPC is you financially investing into getting the hits and visits for your website and the different SEO strategy is a lengthier procedure of gaining the hits organically. Digitalinear believe combination of both are very important as PPC works within a short time but can have a long affect left on the user. And SEO strategy that are implemented starts to work after a certain period but has a massive turn over on the users. But obviously it is important to keep up with both and employ both PPC and SEO strategies in a combination to gain rich Return on Investment (ROI).
ROI is difficult to calculate but Digitalinear can work it out and plan for a high ROI.