It is essential for small businesses today to have an online presence to enhance visibility. Small businesses make up around 98% of Australia’s total businesses. You can sustain your business amidst the competition by reaching out to customers with a website that best reflects your brand.
To create a custom web design for your company, you can use both UI (user interface) and UX (user experience). A custom web design company can help you find the best web design solutions. Read on to know how UI and UX work together to create a custom web design for you.
UI and UX for Web Design
UI and UX are the basic and essential parts of web design. Together, they create the design and structure for your custom web page. You cannot overlook these elements as they form the core components of your website.
Before knowing how UI and UX work together, it is necessary to understand them individually.
User Experience (UX)
User Experience utilises logic and critical analysis to understand your users. It then plans how your users can interact with your website, services, and products. Design, usability, impression, and navigation are all part of UX.
UX creates a specifically user-centric design. It is similar to a property blueprint that plans how a user enters, exits, and navigates your business website.
User Interface (UI)
User Interface comprises all the elements that work to meet your customer with your website seamlessly. UI includes several menus and commands that help customers communicate with your computer program or web pages.
With an effective UI, you can allow customers to intuitively and easily interact with your website. It is similar to the interiors of a property. By dealing with little details within your website, UI makes your website attractive and compels your customers to revisit your website.
UI and UX Working Together for Web Design
Both UI and UX are web design disciplines that work with similar focus and goals. They aim to create a compelling and engaging custom web design for your business.
UI and UX are complementary. Your web design remains incomplete if you do not use both UI and UX. UI works to make the website layout appealing and delightful. UX ensures that users can enjoy UI through easy usage and accessibility.
UX uses analysis of data and optimises your overall website. Meanwhile, UI looks after the internal elements and design patterns to allow better interactivity with the users. A custom web design company builds an attractive website for your business by collaborating UI and UX effectively.
Branding Guidelines
You can create a branding guide that establishes what your website must include. UI and UX then work together to adhere to your branding guidelines.
UI creates your website design, colour palettes, and font style. It works to keep it consistent and relevant to your brand. UX makes sure that the elements that UI chooses appeals to your customers. It also ensures that the website design patterns do not hinder smooth navigation.
It is essential to use both UI and UX for creating an effective custom web design for your business. While it is pivotal for both these aspects to work efficiently, they must also work together seamlessly. A good collaboration between UI and UX ensures avoiding any clashes and creates an appealing website.
