If your restaurant has a summer terrace, you can not do without a beer patio umbrella.
By installing such canopies, you will make the stay of visitors more comfortable and will be able to attract more customers who can relax at your establishment even on hot summer days or during the rains.
In addition, such umbrellas can serve the marketing purposes of the institution by advertising your products or brand in general.
For more information, keep reading our material.
5 Features of the Ideal Beer Patio Umbrella
1. Wind-resistance
Patio umbrellas are exposed to weather conditions. That is why the key priority when choosing such equipment should be its durability and wind resistance.
So, we recommend choosing durable aluminum frames that will not break from a sharp gust of wind. The fabric must also be thick enough not to tear from the weather.
2. Wear resistance
Make sure that the umbrella you choose has robust opening and closing mechanisms, as well as height adjustment mechanisms.
As a rule, these parts are more prone to wear and tear.
3. Size and design
Measure the available space on the terrace to determine the appropriate size of the canopy. The umbrella you choose should be 5 feet larger in diameter than the area it’s designed for.
As for design, you can choose from round, square, or rectangular models.
4. Fade-resistant
The colors on the canopy must not fade out from UV rays. This is important not only from the aesthetic point of view but also for marketing purposes, as a logo can be placed on the canopy that will promote the establishment.
5. Branding
The priority should be given to beer logo patio umbrellas: they allow you to advertise your brand, draw attention to a particular type of beer in the range of the institution, and highlight the restaurant against the competition.
Patio vs Market Umbrellas: What the Differences
The main differences between the two models are:
- Size
Patio bar umbrella is smaller than the models designed for restaurants. For restaurants, it is better to opt for larger canopies to cover large dining areas from bad weather conditions or bright sun.
- Functionality
Restaurant umbrellas offer additional options such as adjusting the shade angle. They can also be additionally equipped with lamps. Products for bars usually don’t have such functionality or it is less common.
- Design
Restaurant canopies are usually higher and decorated in a classic style, while options for bars can come in a more interesting unique design.
Promotional Patio Umbrellas: Crafting Marketing Brilliance
You can use umbrella for advertising: just apply current information about your establishment onto the fabric of the canopy.
As we have already written it could be the name of the brand or products. You can also apply a slogan, logo, or any other image associated with your restaurant.
By installing promotional patio umbrellas, you can:
- Stand out from other establishments;
- Stimulate the client’s interest to try new beers;
- Improve your reputation;
- Attract more new customers;
- Increase your sales.
Beer brand umbrella is more than just a protection from the sun or bad weather. Use it as a marketing tool to promote your business, and the result will not take long!
Where to Buy Beer Patio Umbrellas?
Wondering where can I buy a beer patio umbrella?
Visit the UBC Group USA site, the company is popular among brewers. Here you will find a large selection of reliable and stylish pub umbrellas for sale.
By contacting UBC Group USA, you will be helped to choose the desired size, shape, and material, and apply the necessary branding on the product that will meet the marketing objectives of your business.