The Best Backdrops for Photographing your Products
Before the advent of digital photography, professional photographers were busy putting together their own backdrops in dark rooms and studios. Today, it is becoming a trend to use stock photo images or arrange items you find in your own home to come up with creative solutions.
Creating a unique backdrop for your product photography is an art of its own. However, trying to come up with exciting ideas can be challenging and time-consuming. Here are some creative and beautiful backdrops you can start using in your photography right now.
Colors
There are many colors in this world, but if you plan to choose one, stick with one and avoid mixing colors for the same photo. When selecting a color, you also have to decide how you want your audience to feel.
For example, while yellow is a great color to use for feelings such as warmth and sunshine, it doesn’t produce any emotions that deal with boldness or intensity. That’s where red tones come into play. When looking to represent more intense aspects like power and passion, you may want to take on some shades of crimson instead. For products that are fun and energetic, a neon-colored background can capture the energy and playful aspects. If you’re selling high-ticket luxury items, then dark and black backgrounds can work very well.
However, if you genuinely want to focus on the product, a white background is your best friend. According to the owners of Clothing and Product Photography Studio, a product photography studio in Los Angeles, California, white backgrounds work well for most products because it does not distract from the items you want to sell. Instead, they like to emphasize the product’s intricacies, such as the packaging details.
Canvas
A canvas backdrop is a popular option for photographers because of its durability and low cost. Like a white background, canvas is usually not as distracting as other bold colors, and it can still help photographers focus on their product details
Tinfoil
Tinfoil is a material that most of us use to wrap up food items for cooking. However, it can be used creatively as a backdrop for product photography. The foil in its natural form reflects light well and projects a clear image onto any object placed in front of it. To take advantage of these qualities, you will need to ensure that you put it on a firm surface, so it doesn’t buckle too much when you try to take pictures or videos against it.
Green Scenery
Go outside, and you’ll be pleasantly surprised at the world of natural landscape backgrounds at your disposal. If you want to illustrate the idea that your product is earth-friendly and environmentally friendly, then using green scenery or nature as your backdrop is ideal. Nature has always been a popular backdrop for taking pictures of people and their pets because it creates a sense of calmness and peace. When photographing products, the same concept applies.
Wall Paper
Wall Paper is popular with photographers because it is affordable, easy to use, and can be easily transported when traveling. Moreover, the interesting patterns found in wallpaper can add to the look and feel of the product itself. However, it’s important to use designs that complement the item you’re shooting. If the wallpaper background is too busy with colors and patterns, it can take the focus away from what you’re trying to sell.
Fabrics
The amount of fabric types that you can use is almost limitless. From lace and silk to leather, each type has its own benefits depending on your target audience. Delicate fabrics create beautiful depth in images which helps highlight products like jewelry beautifully while also conveying the right mood. It’s ideal for capturing femininity. For masculinity, leather backgrounds or dark and neutral backgrounds can work very well.
In Conclusion
Product photography can be enhanced with the right background. It depends on the mood you want to set for the item. Ask yourself questions like, “what do I want my customers to feel when they buy my product?” “What emotions do I want to evoke?”
Regardless of how “low-ticket” or “high-ticket” an item may be, you want your customers to be drawn to something and feel something at the end of the day. Whether it’s an expensive piece of jewelry or a can of beer, your background can help emphasize the characteristics of your brand in a very powerful way.
