If you are an entrepreneur in today’s digital landscape, then you cannot ignore the importance of content. While content is king, SEO is the king maker! And if cost is an issue for you, a remote SEO expert may be the perfect solution.
However, SEO can be tricky. While you may learn the basics of it to kickstart your website’s optimization, if you don’t understand it deeply, you may lag and never have your website rank high. Hence, Hire digital marketing specialist is key to your brand growth.
What is SEO and How Can It Boost Your Business Growth?
To begin with let’s first understand what Search Engine Optimization or SEO is. In simple terms, it is an effective way to make your website visible on search engines. In this day and age, looking for products and services on the Internet is common. Optimizing your website with keywords and creating backlinks helps the ranking of your website immensely.
Did you know, compared to social media, SEO drives over 1000% more traffic (source: BrightEdge). All major corporates today spend hugely to get their SEO right. They hire top-end digital marketing experts to run their promotional campaigns. This may not be possible for you if you have a startup or own a small or medium enterprise. Therefore, employing a remote SEO expert can give you remarkable results.
What is surprising is that despite having the financial capacity, even big businesses are now looking to employ remote staffing for various domains. They too have understood the potential global talent holds.
How a Remote SEO Expert Can Enhance Content Writing
As per a study by Spark Toro, 92.96% of global traffic comes from Google search, Google Images and Google Maps. That’s quite a bit, isn’t it? If you own a business, you don’t want to miss such heavy traffic. If your finances don’t allow you to employ an online marketing expert, then hiring a remote resource can be a great option for you. Here is how a remote SEO expert can help your content.
Keyword Optimization
Optimizing the content for keywords is the primary task to drive your SEO. Do you know how it works? It’s quite simple actually! When a consumer wants a product, they look for it on Google or any other search engine. The search engine then looks through millions of pages and presents the most appropriate results. But it also records these words that are being searched. These are the keywords. If you use these ‘most searched words’ in your content gradually your content would also start ranking. In layperson terms, that’s keyword optimization in a nutshell. It’s not particularly simple, of course. An expert can provide the most suitable keywords to be incorporated and help place them strategically for the best outcomes.
Improve Visibility
People want to read value adding content that’s engaging and informative but how do you drive them to your content? You may write exceptional content but there is no point if you have no readers? That’s where SEO comes into play. On-page optimization boosts content visibility on search engines. It includes the right keywords in the meta descriptions, title tags, URLs etc. to ensure proper optimization without compromising the quality of the content.
Backlinking
Backlinking helps drive traffic to your website using other websites as platform. Basically, you get other reliable websites to allow you to use their platform and link your website to theirs. This can help you in two ways. Firstly, it brings people to your content, and secondly, it enhances your credibility and authority. Your hired digital marketing specialists can get you incredible opportunities to promote your brand by guest posting and partnerships.
Measure & Analyze Results
In my experience, measuring success was difficult when the world resorted to traditional ways of marketing. And that’s the most amazing difference between traditional and digital forms of marketing. Digital marketing allows you to measure and analyze results with ease. Regular monitoring helps in improving the content and marketing strategies to further your promotional efforts. Your remote SEO expert can utilize tools like Google Analytics and SEMrush to track the website’s performance.
Stay Updated
The digital world is changing perpetually and it’s crucial to keep pace. All search engines update their algorithms multiple times in a year to give the best user-experience to their visitors. If you are a business owner, you don’t want to waste all your time looking at the constant changes instead of focusing on business growth. Hiring a digital marketing specialist will help your website stay relevant.
Tips to Write Effective Content
If you are writing content for any website, here are a few things you can consider making sure your website ranks.
- Do keyword research thoroughly and use the most appropriate keywords.
- You must place the keywords in the content strategically, for example, use keywords in headings, sub-headings and in the body of the content.
- Do not overuse the keywords or you may get penalized for keyword stuffing.
- Optimize your images by using the right keywords while captioning the images.
Conclusion
No matter how good your content is, SEO plays an essential part in enhancing the visibility of your content. And SEO is not a one-time technique that you can use to improve your rankings. It is a continuous process, and you can keep your website on the top only by seamlessly following the best SEO practices.
As an entrepreneur your priority should be the growth of your business and that’s what you should do and leave the rest to the experts. If you are a startup or a small or medium business, financial constraints are undeniable. But there is a brilliant solution- a remote SEO expert. You can simply hire a remote resource and bring in a top-of-the-line expert at an incredibly low cost. Remember, every minute you go without the right SEO guidance, you are pushing your business back while your competitors move ahead.
