It is no secret that businesses do what they can to save money. Oftentimes that means handling things like website development and SEO in-house. If a company can manage it, great. But most cannot. SEO is particularly tricky because it is so fluid and dynamic.
Does your company handle SEO in-house? If so, how is it working out? Perhaps you don’t know the answer to that question because you don’t know how to measure results. If that’s the case, you already have one undeniable reason to hire an SEO service provider. Below are a few more.
1. Your Site Gets Minimal Traffic
The top priority for SEO services is to make your site rank as high as possible on search engine results pages (SERPs). Appearing on the first page virtually guarantees a boost in traffic. At the very least, your site needs to appear within the first two pages.
If your site gets minimal traffic, the chances are very good that its SERP performance is lacking. The fact that it is not getting any traffic is indicative of potential visitors not knowing your site is there. Poor search engine performance is undoubtedly a factor.
2. Your Keyword Research Is Lacking
The heart and soul of SEO is keyword research. According to Webtek Digital Marketing, companies like theirs put a tremendous amount of effort into keyword research before producing content. They seek to find the best possible keywords that stand to produce the best results. Without keyword research, how can you know the words people use to search for sites like yours?
3. Your Website Isn’t Converting
Although generating traffic is SEO’s primary task, there are other things in play – like conversion. Digital marketers don’t just want to drive traffic to a site; they want to convert that traffic into paying customers.
If your site is getting traffic but not conversions, it is probably time to hire a digital marketing company that also offers SEO services. Effective digital marketing can make the difference between sites that get lots of looks and sites that turn those looks into lots of conversions.
4. Your Site Is Slow and Unresponsive
In today’s mobile world, competing for your target audience requires having a responsive site that loads fast. For the record, a responsive site is one that works flawlessly regardless of screen size.
Google now ranks for both speed and responsiveness. If your site isn’t cutting it, your search engine performance will undoubtedly suffer. You need a professional service provider to fix things for you.
5. Your Content Doesn’t Garner Interest
It may be time for you to hire an SEO service provider if your site’s content doesn’t garner any interest. Let’s face it, content is what keeps people coming back to a website. If it is solid and relevant, it will produce traffic. If it is boring and irrelevant, no one will be interested in it.
Webtek says that content marketing is as important to SEO as keyword research. Their company puts a heavy emphasis on producing high quality content that gets views. If your content isn’t getting any attention, take a cue from Webtek. Find a way to fix it or start shopping around for SEO services.
Today’s SEO firms actually do more than just SEO. They are complete digital marketing firms that generate traffic, convert visitors, and engage with current and future customers. When they do their work well, the results speak for themselves.
If your website isn’t cutting it, consider hiring an SEO service provider. Doing so could be the best decision you ever made for your business.
